The Real Build

In this episode of The Real Build Live, I sit down with Tatiana Gust, President of CBIA, to talk about the importance of having a voice in the construction industry.

From creating opportunities for the next generation to challenging the traditional idea that success only comes through one path, Tatiana shares why some of the most rewarding careers begin by recognizing where help is needed, and stepping up to make an impact.

This conversation is about leadership, community, and building a stronger future for the construction industry.

From building a brand identity to creating content that connects, Gonzalo shares his journey into the world of media and the strategy behind helping businesses tell their stories. They discuss what separates good marketing from great marketing, the importance of authenticity, and why understanding people is at the core of every successful brand.

Whether you’re an entrepreneur, business owner, creative, or someone looking to grow your personal brand, this conversation breaks down the mindset, creativity, and consistency it takes to stand out in today’s digital world.

Guest Info: Gonzalo Torres

Website: ⁠⁠⁠⁠⁠⁠https://www.serrotxmedia.com/

Instagram: https://www.instagram.com/gonzatorresgiusti/

Linkedin: https://www.linkedin.com/in/gonzalo-torres-giusti-a4102224a/

Host Info:

Email: [email protected]

CONNECT WITH ME ON SOCIAL MEDIA:

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▶︎FACEBOOK| ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/billy.reiman ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

▶︎ LINKEDIN | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/bill-reim...⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

▶︎ TWITTER | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ImBillReiman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

▶︎ WEBSITE | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rkreiman.com⁠

In this episode of The Real Build, I sit down with Stefanie Schied to discuss her journey, leadership philosophy, and the path that brought her to RK Reiman Construction.Starting her career in administration, Stefanie shares how those early experiences helped shape her understanding of business operations, team culture, and what it takes to support a growing company. From learning the fundamentals to taking on greater responsibilities, she reflects on the lessons, challenges, and opportunities that fueled her professional growth.Whether you're an aspiring leader, business professional, or simply interested in the people behind luxury homebuilding, this conversation offers valuable insights on growth, perseverance, and creating impact through your work.

In this episode of The Real Build, I sit down with Mason, one of our superintendents, who started with R.K. Reiman Construction with no prior industry experience. We discuss what it takes to become valuable to a team, earn trust, develop new skills, and commit to becoming a better version of yourself every day.

What really goes into the world of luxury kitchen design? In this episode of The Real Build Podcast, Kathy and Megan take us behind the scenes of their trip from Southwest Florida to Wisconsin for an exclusive luxury kitchen and design experience and a firsthand tour of the iconic Sub-Zero Appliance factory.From innovative appliance technology and emerging kitchen trends to craftsmanship, customization, and what truly defines a high-end luxury kitchen experience, this conversation gives an inside look at the details shaping today’s most elevated homes.

What really happens after the design selections are made... and long before the final warranty walkthrough?In this episode of The Real Build Podcast, guest host Jenna sits down with Kellie and Kathy from the R.K. Reiman team to talk about the client experience beyond the build. From design selections and decision-making to communication, expectations, punch-outs, and warranty support, this conversation gives an inside look at what it truly takes to deliver a high-end custom home experience.Building a luxury home is about far more than finishes and floor plans- it’s about the process, the people, and the details that happen behind the scenes.If you’ve ever wondered what goes into creating a seamless client experience from start to finish, this episode is for you.

In this episode of The Real Build, I sit down with Jorge Condomina of Fuse Appliances to break down everything homeowners need to know when it comes to selecting appliances for a custom home.

Appliances are one of the most important decisions in the building process, but they are often overlooked or rushed. Jorge shares his expertise on how to choose the right appliances based on lifestyle, performance, and long-term value, not just looks.

We talk about what separates high-end appliances from average ones, what trends are emerging in luxury homes, and how homeowners can avoid costly mistakes during the selection process.

We also get into:

• How to choose appliances that fit the way you actually live
• The biggest mistakes homeowners make when selecting appliances
• What brands and features are worth the investment
• How appliances impact design, function, and resale value
• Why working with the right supplier makes all the difference

If you are building a custom home, remodeling, or upgrading your kitchen, this episode will give you the insight you need to make smarter decisions.

Guest Info: Jorge Condomina

Website: ⁠⁠⁠⁠⁠https://www.fusespecialtyappliances.com/

Host Info:

Email: [email protected]

CONNECT WITH ME ON SOCIAL MEDIA:

▶︎ YOUTUBE | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCxAdSxHN0dIXZPhA-6p1HYA ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

▶︎ INSTAGRAM | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/imbillreiman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

▶︎FACEBOOK| ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/billy.reiman ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

▶︎ LINKEDIN | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/bill-reim...⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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▶︎ WEBSITE | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rkreiman.com⁠

In this episode of The Real Build, I sit down with Giselle Harthan, our new marketing coordinator at RK Reiman Construction, to introduce her to the team and give a behind-the-scenes look at how we’re building our brand.

We talk about Giselle’s background, what brought her into marketing, and what stood out about RK Reiman when she first connected with our company. We also get into what she’s learned so far stepping into the construction world and how she sees marketing playing a bigger role in the future of this industry.

We also cover:

• What builders are getting wrong when it comes to marketing
• Why showing behind-the-scenes content matters more than ever
• How strong branding builds trust with homeowners
• What we’re working on to grow RK Reiman moving forward

This is a real conversation about culture, growth, and what it takes to build a brand that people actually connect with.

In this episode of The Real Build, Liz and I talk about one of the most important core values we live by at RK Reiman Construction: Integrity.Integrity is not just about doing things right when people are watching. It is about doing the right thing all the time, especially when it is not easy. In construction, where trust is everything, integrity shows up in how you communicate, how you handle challenges, and how you stand behind your work.We talk about what integrity really looks like in our business, how it impacts our team and clients, and why it is a non-negotiable standard for everything we do.We also get into:What integrity means in real-world construction situationsHow transparency builds trust with clientsMaking tough decisions and standing by themOwning mistakes and learning from themWhy integrity is the foundation of long-term success

In this episode of The Real Build, I sit down with Mackenzie from our team to talk about one of the core values that drives everything we do at RK Reiman Construction: Continue to Improve.Growth isn’t optional in this business. Whether it’s systems, communication, craftsmanship, or leadership, we’re always looking for ways to get better.We talk about what this core value actually means in the day-to-day, how it shows up on our job sites and in the office, and why the companies that stop improving are the ones that fall behind.We also get into:What continuous improvement looks like in constructionHow small changes lead to big results over timeThe importance of feedback and accountabilityHow we challenge ourselves and our team to growWhy improvement directly impacts the client experienceIf you’re building a business or leading a team, this episode will give you a real look at what it takes to keep moving forward.