The Leonie Dawson Show

232. Ask Leonie Anything: AI, Industry Changes, Dealing With Critics & Traffic Light Reporting


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Ready for some straight talk? This AMA episode covers everything from AI hype (spoiler: Leonie's not that excited) to navigating criticism without giving up and becoming a goat herder in Corsica.

Leonie and Tam dive deep into the real changes happening in online business right now. Forget the $2,000 mega-course era—we're moving into something better. More human. More real. The conversation spans AI's actual limitations (think: unstable intern who hallucinates), why your unique voice is worth more than ever, and how to stay grounded when the world feels like a dumpster fire.

Plus, get nerdy with traffic light reporting—a brilliantly simple system Leonie learned working in government that'll transform how you track your business goals. And if you've ever spiraled after receiving criticism (hello, rejection sensitive dysphoria), this episode is your permission slip to be human.

Topics Covered:

  • AI in business: realistic perspective vs. evangelist hype
  • Industry changes and what people actually need in 2026
  • Traffic light reporting system for business tracking
  • Handling negative feedback and public criticism
  • Staying regulated in overwhelming times
  • The death of the mega-course and what's replacing it
  • Why your unique voice is your biggest asset

Key Insights:

  • The $2,000 mega-course era is ending; high-touch transformation experiences and low-cost/high-volume offers are the future
  • Traffic light reporting (green/yellow/red) lets you visually assess business metrics at a glance—color-code your data for instant clarity
  • Your unique selling proposition (USP) becomes gold when AI makes everything else sound the same—lean into YOUR voice
  • Doom scrolling dysregulates your nervous system and keeps you frozen—ground yourself to stay in your power
  • Rejection sensitive dysphoria (RSD) is a real trauma response for neurodivergent folks
  • Truth, integrity, humanity and connection are what people need most right now

Notable Quotes:

"I regard AI as a really bad intern who's not mentally stable, who doesn't have their life together, occasionally is helpful, occasionally gets some shit done, but also has a high propensity for fucking shit up."

"If you are using AI to write all your copy, your sales pages, your social media posts, you are canceling out your unique selling proposition."

"Unless somebody is richer and happier and more loving than me, I don't give a fuck about their opinion."

"When you doom scroll, all it does is make you feel frozen with rage and discontent and dysregulated. We are not built to consume that amount of information."

"This isn't an unprecedented time. Conflict and fuckery and dictators have been a part of human history since the beginning of time."

"Just because it's a trusted person doesn't necessarily mean that it's true. You still need to check in with yourself."

"You're allowed to exist in the world even if you've made mistakes."

Who This Podcast Is For:

This podcast is for creative women entrepreneurs, neurodivergent business owners, and spiritual seekers who want real talk about building businesses with integrity. If you're tired of hustle culture, AI evangelism, and guru bullshi*, welcome home.

Links & Resources Mentioned:

  • Free Annual Stats Spreadsheet Template
  • Leonie's 2026 Business Goals Workbook
  • Dealing with Trolls & Criticism Course (available in Leonie's Academy)


Love this episode? Share it with a friend who needs permission to be human in their business. Leave us a five-star review and let us know what resonated. Got questions for our next AMA? Email [email protected] with "podcast question" in the subject line.

Want more support, community, and Leonie's signature blend of practical magic? Join Leonie's Academy where we're creating businesses that actually feel good.


#WomenEntrepreneurs #NeurodivergentBusiness #OnlineBusinessTips #AIInBusiness #CreativeBusiness #SpiritualEntrepreneur #BusinessStrategy #RejectionSensitiveDysphoria #AuthenticMarketing #SmallBusinessOwner

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The Leonie Dawson ShowBy Leonie Dawson

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