The Leonie Dawson Show

She copied my planner. Same questions, same structure, new font. When I called her on it she told me she'd never heard of me. Reader, I had her receipt. Tam and I are going through every copycat, copyright kerfuffle and internet pile-on I've survived, including the time a button company tried to get me cancelled in my sleep.

For every creative who's hoarding ideas because someone might nick them. Spoiler: none of my copycats are still in business, and I'm still selling the original every single year.

WHAT'S IN IT

• Copycats vs copyright, and why they're two different problems
• The planner copier who denied everything (until the receipt came out)
• The person who lifted Leonie's entire Amazon book description
• What SARK said when she was told Leonie was copying her
• Fan art, derivative work and where the line actually sits
• Trademarks, copyright notices, T&Cs and cease-and-desist letters
• Tam's self-addressed envelope trick for US copyright
• The viral mug that made a small company thousands, and the button company that lost its mind

KEY TAKEAWAYS

• In 22 years, copyright drama has cost Leonie about 0.01% of her attention and almost no revenue
• Copying a concept is usually fair game. Copying the questions, the copy or the files is a violation.
• Keep your receipts. Most copiers bought from you first!
• No lawyer needed. A plain cease-and-desist email has fixed every case.
• Put your name on your images and videos so it travels when they're reshared.
• In Australia copyright is automatic. © + your name + the year
• Every copycat Leonie has ever had is now out of business
• Being copied means you're at the front of a trend


"I will not die with all of my jewels still inside me." — Leonie

LINKS
The Midas Touch (11-day meditation program): https://www.leoniedawson.com/midas

My Unicorn Year Goals Workbooks: https://www.leoniedawson.com
SARK: https://planetsark.com

ABOUT YOUR HOSTS!

Leonie Dawson is a multi award-winning entrepreneur who has created over $16 million in revenue in part-time hours. She is the founder of the Unicorn Biz & Life Academy which helps over 3,000 people build unique, joyful & abundant businesses.

https://www.leoniedawson.com

Tamara Protassow is a non-fiction writing mentor + creativity coach. She's developed books with 55+ authors over 16 years, both for self-published authors as well as for Hay House UK.

https://www.tamaraprotassow.com

If this one loosened something in you, hit subscribe so the next episode finds you. A review helps other creatives find the show too. Big love.

#womenentrepreneurs #creativebusiness #neurodivergententrepreneur #copyright #copycats #onlinebusiness #adhdentrepreneur #spiritualbusiness #createandshare #leoniedawsonshow

copycats, copyright for creatives, small business copyright, intellectual property small business, creative business, women entrepreneurs, online business Australia, neurodivergent entrepreneur, trademark small business

Wake up at 4am. Hustle harder. Say yes to everything. Fuck that. This episode is the replay of Leonie's Unhinged Productivity Hacks webinar, and it's the anti-bro-marketing guide to getting your shit done without wrecking your body, your brain or your family time. Sixteen million dollars in revenue, hundreds of workshops, 3,000+ articles, all in 10 to 20 hours a week. Here's how.

If you've tried every productivity system and ended up feeling like the broken one, this one's for you. If you're a creative, a caregiver, neurodivergent, or living in a body that runs on cycles instead of a straight line, most productivity advice was never built for you. Leonie hands you a wild, unhinged menu of possibilities instead of a prescription.

TOPICS COVERED

• Why mainstream productivity advice fails mothers, caregivers, creatives and neurodivergent folks

• Working with your energy seasons, hormonal cycles and life eras instead of against them
• Primitive reflex integration and how it expanded Leonie's nervous system capacity
• Protein, supplements and medication as brain support
• Accountability, body doubling and "sparkle time"
• The Take Action Club and how it's built around all of this

KEY INSIGHTS

• Unless a task makes you money, is promised to a client, or is legally required, it's optional. Cross it off without guilt.
• Pareto's principle in practice: 20% of your tasks create 80% of your results. Find the 20% and put your energy there.
• Every yes has an opportunity cost. Leonie has said no to conferences, travel, 95% of networking and most podcast invites, and it's why she has spaciousness.
• Playing dead is a legitimate strategy. You don't owe everyone a reply.
• Consistency is a myth for cyclical bodies. Plan gentler days around your cycle and treat fallow periods as integration, not failure.
• Unresolved primitive reflexes keep your startle response firing all day. Resolving them took Leonie from "nonverbal after a one-day event" to four hours of calls a day.
• Sleep is non-negotiable. Sacrificing it shrinks your brain capacity and messes with your hormones.
• Sparkle time (an hour a week doing something that lights you up) is a calendar item, not a treat.
• Body doubling works online too. Add another body to the room and the thing you've dreaded for weeks gets done in 15 minutes.
• Sharing your task list publicly is rocket fuel. It's why Leonie pre-sells her courses and books before they exist.

NOTABLE QUOTES

"Most productivity advice is written by white, able-bodied, neurotypical men who are not primary caregivers. They're either single or they've got a fucking wife."

"Unless it makes me money, unless it's something I've already committed to deliver for my clients, or unless it's something the government requires of me, the rest can just go fuck itself."

"So often the way to speed up is to slow down."

ABOUT YOUR HOSTS!

Leonie Dawson is a multi award-winning entrepreneur who has created over $16 million in revenue in part-time hours. She is the founder of the Unicorn Biz & Life Academy which helps over 3,000 people build unique, joyful & abundant businesses.

https://www.leoniedawson.com

LINKS & RESOURCES

• Take Action Club (half price until 25 September): leoniedawson.com/action
• Unicorn Biz & Life Academy: leoniedawson.com
• Wintering by Katherine May
• The Artist's Way by Julia Cameron
• David Elliott breathwork introduction
• Get Dopa ADHD supplement blend
• The Seed Cycle

• Dr Sophie Toland, naturopath, Noosa
• Dr Sharon Williams, chiropractor, Canberra (primitive reflexes)
• Search "primitive reflexes" + your area to find an OT, osteo or chiro with training

Loved this one? Subscribe, leave a review, and send it to the friend who's still setting a 5am alarm. If you want the support system that makes all of this stick, Take Action Club is $495 for the whole year until 25 September, then it doubles.

#womenentrepreneurs #neurodivergentbusiness #adhdentrepreneur #audhd #creativebusiness #productivitytips #antihustle #spiritualbusiness #soulfulbusiness #worklessearnmore

A shop owner DM'd me for advice. Ten minutes later I was standing in her store.

She runs a health food shop here in Canberra. She'd been working SEVEN days a week, she was exhausted, + she didn't know where to turn. When I got her message, I knew I had to help.

Two hours later we'd found four magic money opportunities hiding in plain sight in her business. The first had three people lining up within 24 hours. Another took a chalkboard + a whopping great big arrow.

And every single one of them is probably hiding in YOUR business too.

(Unpaid + unsponsored, by the way. Gen from Go Vita Dickson said a big yes to me sharing all of it.)

WHO THIS IS FOR

You're working your butt off + the money isn't matching the effort. The to-do list is longer than your arm, + there's a sneaking feeling the thing that'd fix it is already ON that list, buried at number 47. This works whether you've got a shopfront, a website or an Instagram account + a dream.

IN THIS EPISODE

- The DM that made me ditch my whole day

- The empty room that was instant cash waiting to be harvested

- The puzzling reason a chocolate protein bar was her number one seller (+ how she can repeat it every month for free)

- How we fixed her street signage in half an hour with stuff she already owned

- The one news article that told me she was ripe for way more media

- The influencer night we cooked up, + the neighbour she can team up with

- How I used Claude to get the big scary tasks done in minutes, in between customers

- The message she sent me 24 hours later (I almost came to completion)

- What I worked out lying awake that night about why advice doesn't help overwhelmed people

- Where my 2027 Goals Workbook signing is happening!

KEY INSIGHTS

- Your to-do list never ends. 20+ years in business, over $16 million in revenue, + I have NEVER finished mine. Find the tasks that make money + move them to the tippity top.

- Look for instant cash that's already sitting in your business, waiting on a task you keep putting off.

- Find out WHY your number one product sells. Then do more of that.

- Is it immediately obvious what you sell? Check your shopfront, your website + your socials.

- Use what you already have before you spend a cent.

- Got five minutes? Hand a task to an AI assistant + let it work while you do.

- A big list of advice doesn't help a time-poor business owner. Doing the thing with someone beside you does.

NOTABLE QUOTES

"I just had this gut intuition, like, fuck your plans for today, Leonie. This is what is really needed."

"Behind me is a long-ass list of unfinished things that I didn't get around to doing because they just weren't that important."

"Money in the hands of women is a fucking great thing."

LINKS + RESOURCES

- Take Action Club (half price until midnight, 25 September 2026): https://www.leoniedawson.com/action

- Unicorn Biz & Life Academy: https://www.leoniedawson.com/academy

- Go Vita Dickson, 2/5 Dickson Place, Dickson, Canberra. Instagram: @govitadickson

- Wellness practitioner in Canberra? Jen has a room to fill + a big client base. Get in touch with her!

- Soma Women's Wellbeing, Dickson

- HerCanberra: https://hercanberra.com.au

- Claude: https://claude.ai

WANT ME TO CRASH YOUR BUSINESS TOO?

I can't drive to all of you (I would fucking love to). Take Action Club is how I get to be your magic money-making angel from wherever you are in the world. You get clear on what'll bring the money in, then you get the time, support + accountability to actually friggin' do it. It's half price for one more week: https://www.leoniedawson.com/action

If this episode lit you up, please subscribe + leave a 5 star review.

#womeninbusiness #smallbusinesstips #canberrabusiness #neurodivergententrepreneur #adhdentrepreneur #businesscoach #getyourshitdone #moneymindset #localbusiness #creativeentrepreneur

This one's a live masterclass, recorded with a room full of gorgeous humans asking me absolutely anything they wanted. We pulled a tarot card, did a meditation, and then got into the real stuff: money fear, pricing, creativity, and what happens to your whole life when you stop making things.

If you're a creative human building a business and you've hit that weird squeamish feeling about earning more, this is for you. Also for you if you're booked out with one-to-one clients and can't see how to get out, or if your art has fallen to the bottom of your to do list.

Topics covered:

⭐️ The money fear that hit when my business approached $150K a year

⭐️ Why I put prices on the website instead of hiding them behind a discovery call

⭐️ Moving from one-to-one work into group programs, courses + get-it-done days

⭐️ The nightly gratitude practice that actually shifts your nervous system

⭐️ Being visible, making public mistakes, and changing your mind in front of everyone

⭐️ What my kids do when they can tell I haven't had creative time

⭐️ Energy work + letter-burning for releasing a relationship that's dragging

Key insights

💓 Money fear usually isn't about money. Mine was about becoming the wealthiest person in my family, which felt as unnatural as outliving my eldest brother

💓 Draw the version of you who earns the number that scares you. Who is she, what does she wear, what does she do with it

💓 Hiding your price loses you the enormous chunk of your audience who will never book a discovery call

💓 If you're fully booked, that's a pricing signal, not a scheduling problem

💓 You don't need to preemptively nail a new offer. Run it as an experiment and learn what you like

💓 Gratitude works because it softens the body, and a softened body can see possibilities again

💓 Nobody on earth is liked by everybody. Pretzeling yourself into the right shape for each person is not available as a strategy

💓 Creative time isn't a reward for finishing the work. It's the thing that makes the work possible

Notable quotes

"What a beautiful gift it is that a woman gets to become the wealthiest person in her family of origin."

"I am an explorer of life, and I'm going to make the best decision I can in the moment I'm in."

"If I don't create, if I don't fill my world with delicious things, my business suffers. My soul suffers. My family gets a cranky sad mum."

Leonie Dawson is a multi award-winning entrepreneur who has created over $16 million in revenue in part-time hours. She is the founder of the Unicorn Biz & Life Academy which helps over 3,000 people build unique, joyful & abundant businesses. https://www.leoniedawson.com

Links + resources mentioned

Take Action Club - enrol now for half price -- https://www.leoniedawson.com/action

Unicorn Biz & Life Academy, $99 for the year, 100+ programs including Money Manifesting & Multiple Streams Of Income -- https://www.leoniedawson.com/academy

The Lightseer's Tarot by Chris-Anne

Biddy Tarot, founded by Brigit Esselmont

The Psychology of Money by Morgan Housel

Hiro Boga, my mentor for over a decade (now retired)

#womeninbusiness #NeurodivergentEntrepreneur #CreativeBusiness #MoneyMindset #ADHDBusiness #SoulfulBusiness #TarotReading #SmallBusinessAustralia

Leonie's recording from outside, and there's a reason. Operation De-SADify is underway after a week of crying at random, including weeping twice in one day about Cathy Freeman winning gold in 2000. Tam has found the Slavic shamanic teacher she's been hunting for years and is running a literary festival. We're both reading fabulous books that we want to tell you about. Also: the autistic Olympics. Census night, baby.

WHO THIS IS FOR

If you're a neurodivergent creative running a business while also holding kids, ageing parents and your own wobbly nervous system through the last month of winter, this one's for you. Especially if you can't tell whether you need a strategy or just more sunshine and a nap. Two women talking honestly about widening to hold it all.

TOPICS COVERED

• Seasonal affective disorder, micro-depresso and Operation De-SADify
• A Laufey concert with a teenager, and discovering there's room for all of us
• How healing primitive reflexes changed Leonie's capacity for big overwhelming cities
• Tam's Slavic shamanic training and coming home to your own lineage
• Emotion as a pathway to the divine, instead of sitting still and being decorous
• Parenting your kids as they are, not as your ancestors assigned them
• Sandwich generation life and the tragedy-comedy of caring responsibilities

• Census night as competitive sport

KEY INSIGHTS

• Random crying is a useful depression indicator if you're not ordinarily a weepy soul. If you're welling up at nothing at the end of winter, up your light, your vitamin D and your outdoor hours.
• Nervous system work has profound effects.. Leonie went from wanting to hide in a bush in Sydney to happily sitting through an arena concert.
• The way you see your child can be an inherited story rather than a true one.
• Keep people around you who'll aren't afraid to tell you you're wrong. Leonie's husband told her she was misreading one of their kids, and he was right.

• Don't break under the pressure. Widen. That's what every grandmother before you did.
• Making money and keeping money are two different skills. A leaky container drains a great income.

NOTABLE QUOTES

"I don't want to be the mother that just gets all her feathers ruffled just because she's gotten some feedback." — Leonie

"Instead of feeling like I'm going to break under that pressure, I just keep thinking that I need to widen so I can hold it all." — Leonie

LINKS & RESOURCES

• Unicorn Biz & Life Academy, $99/year: https://www.leoniedawson.com/academy
• Join Leonie's mailing list for the illustrated book notes: https://www.leoniedawson.com
• Dandenong Ranges Litfest, programme launch 27 August, tickets 28 August: https://dandyrangeslitfest.net/
• Tam's Slavic shamanic teacher, Vlasta: https://www.tiktok.com/@thevlasta
• Iris Meyer, shamanic practitioner: https://brightshaman.com/

BOOKS MENTIONED:

• Indistractable by Nir Eyal
• The Psychology of Money by Morgan Housel
• Unnatural Habits (Phryne Fisher) by Kerry Greenwood

If this one resonated... make sure you hit subscribe pretty pls! A review takes 40 seconds and helps other gorgeous souls find us. And if you want the whole toolkit, the Academy is $99 a year for 100+ programs, monthly coaching, and the Make Your Money Back Challenge that pays for your membership before you've finished your cup of chai!

ABOUT YOUR HOSTS!

Leonie Dawson is a multi award-winning entrepreneur who has created over $16 million in revenue in part-time hours. She is the founder of the Unicorn Biz & Life Academy which helps 3,000 people build unique, joyful & abundant businesses.

https://www.leoniedawson.com

Tamara Protassow is a non-fiction writing mentor + creativity coach. She’s developed books with 55+ authors over 16 years, both for self-published authors as well as for Hay House UK.

https://www.tamaraprotassow.com

#WomenInBusiness #NeurodivergentEntrepreneur #AuDHD #CreativeBusiness #SpiritualBusiness #MidlifeWomen #SandwichGeneration #PersonalGrowth #SoulfulBusiness

At 8pm one night I got that look in my eyes. The one my husband knows means I'm about to ride the wild donkey.

By 4am I'd sent an email every hour, illustrated cartoons to go inside them, invented offers I'd never sold before, and slapped a 24-hour expiry on every single one. I also let people email me their OWN offers at their own price. Total made in that 24 hours: just over $42,000.

This episode is the full blow-by-blow. What I offered, what sold, what broke, and why I'd absolutely do it again.

Who this is for:

If you're a creative, neurodivergent business owner with twelve half-planned launches in your notebook and a nagging feeling that you need a proper strategy before you're allowed to sell anything, this one's for you. You don't need a funnel. You don't need a launch runway. You need permission to act on the wild idea while it's still hot.

Topics covered:

• What "riding the wild donkey" actually means, and why people still talk about it 15 years on
• The full list of offers I made (encouragograms, business audits, VIP days, 60% off Take Action Club)
• Letting my audience make ME offers, and how I decided yes or no
• Doing it all on PayPal links because setting up Kajabi properly would have killed the momentum
• The Kajabi outage that hit in the final hours, and how we handled it
• Why I don't track unsubscribes
• Decision fatigue, an inbox stuck at 86 emails, and needing a team who can run with chaos
• The full revenue breakdown
• The one offer that surprised me enough that I'm making it permanent

Key insights

• Speed is a feature. The idea arrived at 8pm and was live within the hour. Waiting would have flattened it.
• "Basic bitch" your systems when the alternative is not launching. I lost the Kajabi analytics and gained $42,000.
• A ticking 24-hour expiry does the persuading for you. No convincing required.
• Inviting people to name their own offer and their own price removed the ick from both sides. Some got a yes, some got a counter-offer, some got a no, and everyone stayed friends.
• Say no to discounting the thing that's already radically generous. The Academy stayed at full price all day.
• Things break in every launch. The checkout went down. I laughed, extended the deadline, and gave anyone who emailed us a 24-hour extension.
• Your team's tolerance for wild ideas is a hiring criteria, not a personality quirk. I've had assistants get cranky about unplanned launches. I need people who wake up delighted.
• Watch what people get unreasonably excited about. The annual Take Action Club option lit people up so much it's becoming a permanent offer.
• Fun is a business metric. Encouragograms recorded in the backyard and down by the river. Cat photos in the inbox. Offers to walk around an art gallery. That's the actual return.

Links and resources

• Get on the mailing list so you don't miss the next party: leoniedawson.com/love-letters
• Free illustrated Ride The Wild Donkey ebook
• Unicorn Biz & Life Academy: 100+ programs for $99 a year
• Take Action Club: weekly Productivity Power Hours and monthly Biz Planning workshops

• Courses mentioned: Sales Star, Money Manifesting & Multiple Streams of Income, Work Less Earn More, Midas Touch
• 2026 My Brilliant Year goal workbooks

• Still keen on offering more in-person VIP days in Canberra. Email [email protected] if you're interested!

If this made you want to go do something ridiculous, do it. Then come tell me about it. And if you're not on the mailing list yet, that's where the actual chaos happens: leoniedawson.com/love-letters

#WomenInBusiness #NeurodivergentEntrepreneur #ADHDBusinessOwner #CreativeBusiness #OnlineBusiness #MarketingExperiment #IntuitiveBusiness #SoulfulBusiness #WomenSupportingWomen #MoneyMindset

Ever been told the only way to "fly at the pointy end of the plane" is to hustle 24/7, live away from home 340 days a year, and barely see your kids? Leonie's response: are you fu**ing stupid?

This week she pulls back the red velvet curtain on her quarterly planning retreat — the rituals, the lake ceremonies, the non-alcoholic botanical wine, and the exact process she runs to help women plan a whole quarter in a single day. And Tam shares what it was like for her to be in the receiving seat for it... and what changed for her business from doing it.

Who this is for: If you're a creative, healer, or coach who's so deep in the to-do list you can't see your own business clearly anymore — and you're craving strategy that doesn't smell like bro-marketing — this one's for you. Especially if you're neurodivergent, sensitive, and done with hustle culture telling you to JUST DO MORE! WORK MORE HOURS! HUSTLE HUSTLE!

Topics covered:

• How Leonie structures a full-day quarterly planning retreat
• Why reviewing last quarter matters more than vision-setting
• Letting-go rituals, lake ceremonies, and celebration circles
• Hot-seating: why other people see your business clearer than you do
• The anti-patriarchal case against hustle culture
• Choosing a venue by energy, nature, and grounding (not corporate boardrooms)
• Introducing Content Blast — a month of content done in one day

Key insights:

• There's gold to mine in what just happened — review before you plan, every time
• Celebration shifts your identity: you plan the next quarter as someone who's already made miracles
• Brainstorming for OTHER people's businesses builds the muscle to see your own clearly
• Hustle's only answer is "more" — but we live in a finite world, and the "more" gets stolen from your kids, your body, your relationships
• Most hustle bros have someone (usually a woman) holding everything else together
• You can fly business class without burning your life to the ground
• You don't have to use everything in the Academy — one thing makes your money back
• The easiest business model on earth: serve, over-deliver, and people stay for decades

Notable quotes:

"I can fly at the pointy end of the plane, and I am away from my children zero days of the year." — Leonie

"Does he think that's a flex? Let me show you a fuc*ing flex." — Tam

"I just serve and over-deliver and make it so exceptional that people stay for years, decades. It's the easiest business model on earth." — Leonie

Links & resources:

• Content Blast (free inside the Academy, sign up in the next week): leoniedawson.com/blast
• Unicorn Biz & Life Academy — 150+ programs, under $100/year
• Grow Mastermind — next quarterly retreat is in September
• New member? Email [email protected] for your handmade "start here" list

Subscribe and review: If this episode lit you up, hit subscribe and leave a quick review — it helps more glorious humans find their way here. And if you want to actually get your content DONE with us in the room together, come to Content Blast!

#WomenInBusiness #NeurodivergentEntrepreneur #AntiHustle #CreativeBusiness #SpiritualBusiness #ADHDinBusiness #SmallBusinessOwner #ContentCreation #WomenSupportingWomen #ConsciousBusiness

Settle in with a cup of tea, because this one's a saga. Leonie and Tam get into what actually happens when you criticise someone's cult, and it's messier than you'd think.

Why does a cult follower treat your concern like a personal attack? What's DARVO and how do you spot it mid-conversation? Leonie shares losing a business friend over speaking up, how she's holding compassion without leaving herself open to abuse, and why she'd do it all again tomorrow.

Then it goes properly wild: the very real energetic backlash they both copped after publishing their last cult episode and the nature-based clearing ritual that fixed it (wombats, kangaroos, bees, chestnuts, and a dead brother with hail-room access, all included). We're not even kidding. I swear to the Great Goddess these podcast descriptions keep getting more unhinged and yet they are 100% factual.

Topics covered:

• What really happens when you raise cult concerns with someone you love
• Why criticism of a cult leader feels like a personal attack to the follower
• DARVO explained (Deny, Attack, Reverse Victim & Offender) and how to spot it
• Holding compassion for people stuck in the dynamic without opening yourself to abuse
• Losing a business friend over speaking up, and choosing growth over a burnt bridge
• The very real energetic backlash Leonie and Tam experienced after publishing
• A full nature-based energy clearing: wombats, kangaroos, bees, chestnuts and all
• Why gossip and "telling the bees" actually serve a purpose

Key insights:

• People rarely react well to "I'm worried about you" — not because they don't love you, but because their identity has merged with the leader's. The defensiveness is proof of the dynamic, not their true self.
• Sunk cost is brutal. The deeper the money, time and identity invested, the harder the reaction. "If she's right, then I am wrong" is unbearable, so the brain fights it.
• DARVO is designed to destabilise you. If you feel like you're in a washing machine, step back, ground, and name it: "That's not what's happening here."
• You can leave a door open for a restorative conversation without leaving a door open for abuse.

• Speaking the truth can cost you relationships AND be 100% worth it if it helps even one person spot the dynamic sooner.
• Coming back to nature, your body, and the land dissolves the distortion. Cult energy is a miasma. The earth reminds you what's actually real.

Links & resources mentioned:

• Previous episode: Ep #243 My $30,000 Cult Mistake → leoniedawson.com/my-30000-cult-mistake

• Unicorn Biz & Life Academy → leoniedawson.com
• Leonie's new offering: Content Blast! Get a month of content done in 1 day → leoniedawson.com/blast

Who this is for: If you're a sensitive, spiritual, often-neurodivergent creative who's watched someone you love disappear into a "coach" or "program" that feels a teeny bit culty, this one's for you. Especially if you tend to absorb everyone's energy, second-guess yourself when someone turns the blame around, and need permission to protect your peace without going full scorched-earth.

If you've got a soul in your life who needs to hear this podcast, please share it along. It means the world to us!

#LeonieDawson #CultRecovery #DARVO #NeurodivergentEntrepreneur #EnergyProtection #WomenInBusiness #SpiritualBusiness #ConsciousEntrepreneur #HealingJourney #ADHDinBusiness

Leonie took 12 of her biz besties on retreat, had a full-blown past-life vision in the winter ocean (stone cold sober), hired an actual horse off Facebook for a unicorn photoshoot, got her t*ts out to make someone feel less vulnerable, and discovered that every single woman in the room had lost her phone at least three times that day.

Tam gets the full debrief — plus how Leonie built this peer mastermind from scratch, why she removed a $100M business owner for lurking, and what happened when she cold-DM'd 50 strangers to find entrepreneur friends in Canberra.

Topics Covered:

• How Leonie built her peer mastermind from scratch starting in 2012
• Setting boundaries and removing members who don't fit (even famous ones)
• What the retreat week actually looks like — structure, food, spa days, midnight chats
• The power of post-it note round-table brainstorming vs rigid hot seats
• Denise Duffield-Thomas leading a money mistakes ritual
• Leonie's full-blown Atlantis/Lemuria vision on the beach (100% sober)
• Hiring a real horse for unicorn brand photos — and the chaos of coordinating horse people on Facebook
• The Grow Mastermind quarterly planning retreat in Canberra (16 June)

Key Insights:

• Don't wait for someone to invite you — create the mastermind, the circle, the dinner. Leonie cold-DM'd 50 strangers on Instagram to build her Canberra entrepreneur network.
• Curating a mastermind is gardening work: you plant, you tend, you weed. If you don't weed, the space becomes something it was never supposed to be.
• Selection isn't about finding the biggest business — it's about ethics, values, spirit, and alignment. Vibes over revenue.
• Having hard conversations (like removing someone) is part of leading leaders. It's painful, but it protects the group's safety and energy.
• Normalise the mess. Every woman at this retreat forgot things, booked wrong dates, lost their phones. Multi-six and seven-figure businesses, run by ADHD humans who eat car biscuits. You don't need to have it together to be successful.
• Retreats don't need rigid schedules. The best conversations happen when you let things flow — dinners in hotel rooms, post-it note walls, and spontaneous rituals.
• Jealousy is a signpost, not a stop sign. If you feel envious of someone's mastermind, that's your sign to create your own.
• When your kids get older and need less of your physical-plane energy, spiritual gifts can come flooding back.

Notable Quotes:

• "We're not fucking wallflowers, we're the fucking belles of the ball. And if we're not the belles of the ball, we'll make our own fucking ball." — Leonie
• "You can eat car biscuits and have an amazing multi-six, seven figure business. It's fine. You don't have to have it all together." — Tam
• "I am not a damsel that just sits around waiting for something to come find her." — Leonie
• "You are the fucking knight in shining armour. You can literally hire your own white horse and be your own goddess." — Leonie

If you're a creative business owner who's been craving real connection with other women who get it — the ADHD chaos, the spiritual side, the six-figure goals alongside the sensory overwhelm — this one's for you. Whether you've got a thriving business or you're still finding your people, this episode is your permission slip to stop waiting and start building your own circle.

If this episode lit a fire under you, go grab Leonie's free Mastermind Planner at leoniedawson.com/mastermind and start dreaming up your own circle. And if you want to be IN the room with Leonie and Tam, the Grow Mastermind quarterly planning retreat is happening 16 June in Canberra — join the Grow Mastermind to get your spot.

#WomenInBusiness #Mastermind #NeurodivergentEntrepreneur #ADHDBusiness #BusinessRetreat #WomenSupportingWomen #SpiritualBusiness #CreativeEntrepreneur #PeerMastermind #MakeYourOwnBall

Tam and I got WILDLY into it this week. We're talking energy hygiene — how to clear your energy, protect your space, shield your biz, and yes, even your bloody phone. Because that thing is an actual energy portal that can zap ya!

We share the actual daily rituals we use (salt scrubs! crystal grids! hands in the dirt at 6am!), Tam debuts her new favourite concept — Resting Bitch Energy (RBE) — and I tell the story of the enormous black obsidian dildo I placed on my property boundary to deal with a dic*head neighbour. As you do.

If you're a sensitive, spiritual creative who absorbs everyone's feelings like a human sponge, feels fuzzy and anxious for no good reason, or suspects your phone might be energetically fuc*ing with your sleep… this one's for you, possum.

What we get into:

• How to call your soul back into your body (and the signs it's wandered off — hello clumsiness, brain fog + random anxiety)
• Why you literally cannot process another person's feelings for them, and how to return their energy to sender
• Salt scrubs, salt bowls, black salt, and keeping salt next to your bed
• Tam's RBE — Resting Bitch Energy — aka the BEST protection upgrade
• Working with angels, guides + well ancestors (and why you do NOT want to call in your batshit crazy recent ancestors)
• Crystal gridding your property with black tourmaline, obsidian, rose quartz + more
• Sigils for protection (ancient practice, dead easy to do)
• Smoking herbs, resins, essential oils + DIY mist sprays
• Your phone as an energy portal — why it doesn't belong in your bedroom
• Using your ancestry DNA to find YOUR ancestral spiritual traditions (I took mine to Claude and it was FASCINATING)
• Outsourcing to energy healers + body workers when the DIY isn't enough
• Boundaries as energy protection. Full stop.
• Nurturing your energy through joy, creativity, nature + community

Gems from this episode:

• Your soul can drift just a couple of inches out of your body — and it shows up as anxiety, clumsiness, feeling not-quite-yourself. A 30-second practice of calling it home can shift everything.
• You can't heal someone else's energy for them. That's their job. When you're holding their stuff, your body gets confused because it can't DO anything with it. Give it to the earth. Even shit turns into gold in the ecosystem.
• Kids under seven will naturally show up in your energy field. That's normal + healthy — they're building their systems off yours.
• The strongest protection isn't an elaborate ritual that makes you late for everything. It's being SO full of your own energy there's no room for anyone else's.
• Your phone is an energy portal to the world. Remove it from the bedroom. Place crystals near your computer. Write a prayer in your notes app. It sounds woo and it WORKS.

Quotes we loved:

"I actually think I have RBE — Resting Bitch Energy. Stuff doesn't stick to that." — Tam

"You can't process another person's feelings for them. You can't heal their energy for them. That is their job and theirs alone." — Leonie

"Your imagination is for seeing what's really there." — Tam

Links + resources mentioned:

• Midas Touch — 11-day meditation program inside the Academy. People keep telling us there was a before Midas Touch and an after. It's some of the biggest soul lessons I've ever learned, turned into minutes. leoniedawson.com/midas
• Creative Goddess Embodied 2.0 — inside the Academy leoniedawson.com/creative
• Protective Magic by Stacey DiMarco — gorgeous book on protection techniques
• Andrea Rae — Crystal Academy
• Hiro Boga — intuitive healer
• Kerry Rowett — kinesiologist + intuitive
• Renee Longworth — energy clearing for properties

If this episode gave you something good, we would love a five-star review. It genuinely helps people find us — especially when we talk about topics that ruffle a few feathers.

Big love,Leonie + Tam ✨

#EnergyProtection #ClearYourEnergy #SpiritualBusiness #WomenEntrepreneurs #CrystalGrid #NeurodivergentLife #WooAndBusiness #EnergyHygiene #SpiritualPractice