When the world feels like it's on fire, it's tempting to hide. To stop showing up. To freeze in the middle of all the chaos and convince yourself that promoting your business right now is somehow "too much."

But here's the truth: the world doesn't need you to shrink. It needs you to keep shining.

In this raw and real conversation, Leonie and Tam dive deep into why growing your business during challenging times isn't selfish—it's essential. They share personal stories from bushfire evacuations, pandemic lockdowns, and yes, even ice skating accidents (complete with sprained tailbones and all the middle-aged gasps).

You'll discover why preserving your sanity, building your business, and being a regulated human actually helps the world more than doom-scrolling ever could. Plus, they get wonderfully sidetracked talking about fancy chairs, flash cows, and the importance of sniffing your children's heads for a dopamine hit.

Because we contain multitudes, darlings. And your business? It's part of your activism, your resistance, and your contribution to making this world a little bit better.

We Cover:

• Why freezing and doom-scrolling helps nobody (and what to do instead)
• How to preserve your nervous system regulation during global chaos
• The importance of being visible as an act of resistance
• Creating abundance so you can direct resources where they're needed most
• How to choose your activism focus without burning out
• The difference between being in the epicenter of crisis vs. witnessing from outside
• Practical self-care that actually regulates your nervous system (20-second hugs, anyone?)
• Why your email list matters more than ever (especially when social media platforms aren't yours)
• How Leonie's donated over $170,000 through her business (and how you can too)

Key Insights

• We're not built for 24/7 news cycles and live-streamed gore—it creates vicarious PTSD and complete dysregulation
• Being frozen, passive, and overwhelmed serves the negative powers that be—don't give them that satisfaction
• Your business gives you economic freedom, security, and the ability to help others in tangible ways
• When you turn up to your work, you're creating a soft pillow for others' spirits to land on
• Choosing one main activism focus prevents burnout and creates deeper impact
• The world needs more good-hearted people with money who'll use it ethically
• Visibility itself is an act of resistance—being seen, speaking out, and continuing to build
• Your platform matters, no matter the size—even a couple hundred people seeing your stance makes a difference
• Regulate yourself first: nature, beauty, connection, hugs, and sniffing your kids' heads all count
• You can control your tiny corner of the world—your business—and make it abundant, beautiful, and helpful

If this episode resonated with you, we'd love for you to:

• Subscribe to the podcast so you never miss an episode
• Leave a review sharing what spoke to you most
• Share this with another business owner who needs to hear this right now
• Join Leonie's Academy for ongoing support, training, and a community of brilliant souls building businesses that matter → leoniedawson.com/academy

Who is this podcast for?

This podcast is for creative, passionate, neurodivergent women entrepreneurs who want to build businesses that actually matter. If you're tired of hustle culture, done with toxic productivity, and ready to create success on your own terms while making a real difference in the world—you're in exactly the right place.

• 2026 Dream Quest → https://www.youtube.com/watch?v=vWgHl4wwdPo

• Bush Heritage Australia → bushheritage.org.au
• Australian Wildlife Conservancy → australianwildlife.org

• "On Tyranny" by Timothy Snyder (graphic novel version)
• Hag Sofi Ergonomic Chair

#womenentrepreneurs #consciousbusiness #neurodivergententrepreneur #businessactivism #ethicalbusiness #spiritualentrepreneur #creativebusiness #femalebusinessowner #entrepreneurmindset #businesswithpurpose

Ready for some straight talk? This AMA episode covers everything from AI hype (spoiler: Leonie's not that excited) to navigating criticism without giving up and becoming a goat herder in Corsica.

Leonie and Tam dive deep into the real changes happening in online business right now. Forget the $2,000 mega-course era—we're moving into something better. More human. More real. The conversation spans AI's actual limitations (think: unstable intern who hallucinates), why your unique voice is worth more than ever, and how to stay grounded when the world feels like a dumpster fire.

Plus, get nerdy with traffic light reporting—a brilliantly simple system Leonie learned working in government that'll transform how you track your business goals. And if you've ever spiraled after receiving criticism (hello, rejection sensitive dysphoria), this episode is your permission slip to be human.

Topics Covered:

• AI in business: realistic perspective vs. evangelist hype
• Industry changes and what people actually need in 2026
• Traffic light reporting system for business tracking
• Handling negative feedback and public criticism
• Staying regulated in overwhelming times
• The death of the mega-course and what's replacing it
• Why your unique voice is your biggest asset

Key Insights:

• The $2,000 mega-course era is ending; high-touch transformation experiences and low-cost/high-volume offers are the future
• Traffic light reporting (green/yellow/red) lets you visually assess business metrics at a glance—color-code your data for instant clarity
• Your unique selling proposition (USP) becomes gold when AI makes everything else sound the same—lean into YOUR voice
• Doom scrolling dysregulates your nervous system and keeps you frozen—ground yourself to stay in your power

• Rejection sensitive dysphoria (RSD) is a real trauma response for neurodivergent folks

• Truth, integrity, humanity and connection are what people need most right now

Notable Quotes:

"I regard AI as a really bad intern who's not mentally stable, who doesn't have their life together, occasionally is helpful, occasionally gets some shit done, but also has a high propensity for fucking shit up."

"If you are using AI to write all your copy, your sales pages, your social media posts, you are canceling out your unique selling proposition."

"Unless somebody is richer and happier and more loving than me, I don't give a fuck about their opinion."

"When you doom scroll, all it does is make you feel frozen with rage and discontent and dysregulated. We are not built to consume that amount of information."

"This isn't an unprecedented time. Conflict and fuckery and dictators have been a part of human history since the beginning of time."

"Just because it's a trusted person doesn't necessarily mean that it's true. You still need to check in with yourself."

"You're allowed to exist in the world even if you've made mistakes."

Who This Podcast Is For:

This podcast is for creative women entrepreneurs, neurodivergent business owners, and spiritual seekers who want real talk about building businesses with integrity. If you're tired of hustle culture, AI evangelism, and guru bullshi*, welcome home.

Links & Resources Mentioned:

• Free Annual Stats Spreadsheet Template
• Leonie's 2026 Business Goals Workbook
• Dealing with Trolls & Criticism Course (available in Leonie's Academy)

Love this episode? Share it with a friend who needs permission to be human in their business. Leave us a five-star review and let us know what resonated. Got questions for our next AMA? Email [email protected] with "podcast question" in the subject line.

Want more support, community, and Leonie's signature blend of practical magic? Join Leonie's Academy where we're creating businesses that actually feel good.

#WomenEntrepreneurs #NeurodivergentBusiness #OnlineBusinessTips #AIInBusiness #CreativeBusiness #SpiritualEntrepreneur #BusinessStrategy #RejectionSensitiveDysphoria #AuthenticMarketing #SmallBusinessOwner

Welcome back to 2026, gorgeous! New Year, New Witchy US!

Join Leonie and her biz bestie Tamara Protassow for the most delightful catch-up about their summer break adventures. From explosive mishaps in Big W to summoning wombats by moonlight, this episode is peak "successful creative realness meets witchy chaos."

Tam shares her health breakthrough with dark-sprouted lentils (yes, really), Leonie confesses to a DIY photoshoot involving a wedding dress and kangaroo poo, and they both geek out over rediscovering the joy of long-form content on Substack.

You'll laugh, you'll cringe, you'll want to start your own garden witch era.

Topics Covered:

• Why antihistamines were stealing Tam's energy (and her dark-sprouted lentil cure!)
• The 12 Magical Nights ritual for manifesting your year
• Creating business goals that actually feel good
• Rediscovering authentic online communities (hello, Substack!)
• Book recommendations: dirtbag billionaires and wellness frauds
• The unglamorous reality behind influencer photoshoots
• Yungblud concert adventures and middle-aged rocking out

Key Insights:

• Setting goals works best when you balance masculine arrow energy with feminine flow
• Sometimes the universe tells you what to do and you just need to listen (even if you've been ignoring it for two years)

• The early internet vibe is alive on Substack—and it's inspiring AF
• Patagonia's founder proved you can build a billion-dollar company without selling your soul
• Community gathering in person creates magic that online can't replicate
• Sometimes your body knows what you need before your mind catches up
• The most authentic content comes from spaces that make you want to create, not compare
• Wombat spirit medicine: be truly at home in yourself
• Running a business ethically and giving back is actually possible at scale

Notable Quotes:

"When I look at TikTok or Instagram, it zaps me of my desire to create. When I'm on Substack or reading blogs, I get so itchy to go and make something." — Leonie

"I filled in my entire 2026 workbook and I can't tell you how pleased I was. I didn't realize how much the antihistamines were taking from my ability to do things." — Tamara

"Does a self-made multimillionaire shit her pants in Big W? Yeah, she does." — Leonie (keeping it real since forever)

"Wombat spirit reminds you to be truly at home in the world. You need to find comfort within your own skin." — Spirit Animal Oracle

"He donated the business to the planet. All profits from Patagonia now go into environmental conservation." — Leonie on Patagonia's founder

Who This Podcast Is For:

Creative women entrepreneurs, neurodivergent business owners, spiritual seekers, and anyone who wants to build a successful life and business without losing their soul (or sense of humor). If you love deep conversations about business, magic, personal growth, and the occasional shi**ing yourself story, you're home.

Links & Resources Mentioned:

• Leonie's 2026 Brilliant Year Biz + Life Workbooks
• DreamQuest 2026 (free 3-day masterclass):
• Canberra 2026 Dreaming Party tickets
• Leonie's Substack
• That Glasgow Witch (TikTok/Instagram)

Call to Action:

Ready to create your most magical year yet?

Join us for the FREE DreamQuest 2026 masterclass or grab your ticket to the in-person Canberra Dreaming Party!

Love this episode? Leave us a review and tell us your favorite moment—we read and message each other endlessly over every single one! 💖

Hashtags:#WomenEntrepreneurs #CreativeBusiness #NeurodivergentEntrepreneur #SpiritualBusiness #GoalSetting #BusinessGoals #FemaleFounders #IntuitiveBusinessCoach #PersonalDevelopment #WitchyBusiness

Ever feel like you're drowning in tasks but can't afford help? Or maybe you've built a team that's bleeding your profits dry? Welcome to the business staffing conversation nobody's having honestly.

In this wildly practical episode, Leonie Dawson and Tamara Protassow dive deep into the messy middle of hiring, firing, and right-sizing your business. From Leonie's experience managing 25+ staff (spoiler: it nearly broke her) to running a 7 figure business with just 1-2 part-time VAs, you'll get the real talk on what actually works.

Topics Covered:

• Red flags that you have too little support (and when to finally hire)
• Warning signs you've hired too many people (and how to fix it)
• The "rescue fantasy" trap that keeps you from leading yourself
• What to outsource first (and what to keep doing yourself)
• Income-to-staffing ratios that actually make sense
• How to protect yourself from "irreplaceable" team members
• Systems that save your sanity (and your business)

Key Insights:

• If you can't afford to hire, you don't have a proven business model yet—focus on marketing and pricing first
• Bookkeeping and tax should be your FIRST outsource—it's affordable and frees crucial brain space
• Under $1M in revenue? You only need 1-2 part-time VAs in most online business models
• Standard Operating Procedures aren't optional—they're your insurance policy when life happens
• More staff = more complexity, not more speed. Small teams move faster.
• If someone makes your business seem impossibly complicated, they're the problem (not the solution)
• Lower your household expectations before hiring help—are you leading yourself or waiting for rescue?
• Templates and systems can save you from "Sharon mode" (ask Leonie's family about that one)
• The "delegate everything" advice is BS—some tasks ground you and spark your best ideas
• When staff leave, your business should run smoothly. If it doesn't, you have a documentation problem.

Ready to build a business that supports your life instead of consuming it? Join Leonie's Academy for workshops on hiring VAs, creating SOPs, and right-sizing your empire. Plus, connect with a community of creative, neurodivergent entrepreneurs who get it.

Notable Quotes:

"If you feel like your business is just far too complicated and absolutely must have this one person or your business will not work, I want you to know that you are wrong and that you need to get rid of that person as soon as possible." – Leonie Dawson

"We are not actually brain surgeons. We are not rocket scientists. And every single person in this world really is replaceable." – Leonie Dawson

"Are you actually leading yourself or are you wanting someone to rescue you?" – Leonie Dawson

"The more somebody makes out that the business is very complicated, the more that person needs to leave because businesses actually aren't that complicated." – Leonie Dawson

"Your best ideas don't come at the laptop. They happen in blank space moments when you're in the shower, when you're cooking dinner, when you're wafting about your raspberry patch." – Leonie Dawson

Who This Podcast Is For:

Creative women entrepreneurs, neurodivergent business owners, and soul-led service providers who want to build profitable businesses without sacrificing their sanity, values, or family time. Perfect for you if you're tired of "hustle harder" advice and ready for strategies that actually work for human beings.

Links & Resources Mentioned:

• Leonie Dawson's Academy – Includes "How to Hire and Manage a VA" workshop and SOP templates
• Previous episode: Interview with Claire Wood (accountant)
• Previous episode: Interview with Katie Chappell (illustration business)
• Tools mentioned: Gmail templates, Asana, Zero accounting software, Repurpose.io, HelloFresh, Marley Spoon, The Laundry Lady (Australia)
• Bob Katter on crocodiles

#WomenEntrepreneurs #CreativeBusiness #NeurodivergentEntrepreneur #SmallBusinessOwner #BusinessSystems #SolopreneurLife #MindfulBusiness #VirtualAssistant #BusinessGrowth #FemaleFounders

Let's talk about the year I accidentally became everything I tell people NOT to do.

You know that advice I've been giving for 15 years about not getting stuck in eternal student mode? Yeah, well, I completely shit the pooch on that one in 2025. I got so deep into learning and feminine energy that I basically turned into a gorgeously gormless worm with no exoskeleton, just vibing on the floor wondering why my business wasn't growing.

Turns out? When you send 15 emails to your community instead of 50, stop creating content, and spend all your time in "receiving mode," things get a bit wobbly.

But here's the beautiful thing about mistakes: they're fucking excellent teachers when you're willing to look at them honestly. And honey, I'm looking. Hard.

In this episode, I'm spilling everything—the moments I lost my creative voice, the spreadsheet that kicked my ass back into gear, the friendship that saved my podcast, and all the experiments that actually worked (spoiler: there were some absolute crackers).

This is for anyone who's ever overthought themselves into paralysis, bought seventeen courses and opened none of them, or wondered why their business stopped feeling like THEM. Come sit with me and Tam while we laugh about RSD, celebrate the wins, and map out what's coming next.

Topics Covered:

• Overthinking vs. taking action in your business
• Balancing feminine energy with masculine strategy
• The three types of learners: Eleanor, Ruby, and Ingrid
• Why I stopped creating (and how I started again)
• Learning mode vs. implementation mode
• Tracking business metrics that actually matter
• Experimenting with new program formats
• Running masterminds and coaching differently

Key Insights:

• Spending 10-20% of your time in learning mode is the sweet spot—any more and you're avoiding action
• When you're too far into feminine/receiving energy without masculine structure, you become "gorgeously gormless"
• Your business data tells you when you're off track—I sent 15 emails instead of 50 and wondered why things felt wrong
• Creating content is lifeblood—for you and your business
• Sometimes you need accountability from a friend who'll say "bitch, where's my email?"
• The 100 creations in 30 days challenge can kickstart your creative flow again
• Experimenting with new formats (like backstage passes to your launch) triggers your obliger tendency in the best way
• Body doubling works for content creation—recording with someone else changes everything

Notable Quotes:"I got my head stuck up my own asshole in overthinking mode. And the thing about overthinking mode is it's just not fun or sexy or adorable or enjoyable."

"When I get too feminine energy influenced, I'm completely gormless—just no exoskeleton, no skeletal manner, anything."

"Creating is my lifeblood and it's the business's lifeblood, and whatever I need to do in order to make that happen is time well spent."

Who This Podcast Is For:Creative women entrepreneurs, neurodivergent business owners, and spiritual seekers who want honest conversations about building businesses that actually feel good—mistakes, magic, and all.

Links & Resources Mentioned:

• Leonie Dawson's 2026 Goal Workbooks
• The Leonie Lab on Instagram
• Leonie Dawson's Brilliant Biz & Life Academy
• Creative Goddess Embodied program
• Big Money Big Impact (21-day selling challenge)
• Momentum Mastermind
• 2025 Dream Quest masterclass

Love this episode? Hit subscribe, leave us five stars (your time is too valuable to leave anything less!), and tag us on social media—we want to see what resonated with you.

Hashtags:#WomenEntrepreneurs #CreativeBusiness #NeurodivergentEntrepreneur #FeminineEnergy #BusinessStrategy #ContentCreation #OnlineBusiness #SpiritualEntrepreneur #ADHDEntrepreneur #BusinessMindset

Sometimes the world breaks our hearts wide open. And when tragedy strikes—whether it's in our backyard or across the globe—we need to know how to hold both our humanity AND our mental health.

In this deeply important episode, Leonie and Tamara share their wisdom on navigating collective grief, communal trauma, and how to be a good steward of your own nervous system when the news cycle feels overwhelming.

They explore the recent tragedy in Sydney with tender care, offering practical tools for processing difficult events without sacrificing your wellbeing. You'll learn why your empathic nature might be working against you right now, how to protect your energy when you're feeling everything, and concrete ways to help your community heal.

This isn't about toxic positivity or looking away. It's about staying present, connected, and regulated so you can actually show up for the people who need you most.

TOPICS COVERED:

• Understanding collective vs. personal grief
• Protecting your nervous system from 24/7 news cycles
• The surprising science of Tetris for PTSD prevention
• How to talk to kids about tragedy (age-appropriately)
• Energy boundaries for highly sensitive people
• Finding the helpers and celebrating acts of courage
• Practical ways to support affected communities
• Holding space for nuanced, complex conversations

KEY INSIGHTS:

• Collective grief is real and different: When tragedy strikes a community, you can literally feel emotions in your body that aren't yours—this is collective grief, and it requires different processing than personal loss
• Your nervous system wasn't designed for this: Humans aren't built to handle 24/7 streaming news and graphic footage. Limiting media consumption isn't avoidance—it's essential mental health care
• The Tetris technique actually works: Research shows playing classic Tetris within 24 hours of trauma exposure can help prevent PTSD by engaging your brain's visual processing centers
• Empaths need extra protection: If you're highly sensitive or empathic, you MUST actively call your energy back to yourself. You cannot process other people's trauma for them
• Look for the helpers, then BE one: From blood donations to checking on vulnerable friends to advocating for policy change—there are always meaningful ways to contribute
• Ritual creates healing: Collective ceremonies, vigils, and shared practices help communities metabolize grief and strengthen bonds during crisis
• Kids need minimal facts, maximum safety: Give children age-appropriate information, ensure they feel safe, and teach them how to support friends from affected communities
• You're allowed to be okay when others aren't: This is a crucial boundary, especially for women conditioned to regulate everyone else's emotions

NOTABLE QUOTES:

"We as humans are not designed to cope with 24/7 streaming news. We are not designed to cope with that level of information." — Leonie

"You can help better when your energy is with you than scattered all around the place." — Tamara

"You are allowed to be okay in your own body even when other people are not okay." — Leonie

WHO THIS PODCAST IS FOR:

This episode is for sensitive souls, empaths, and anyone who feels the weight of the world a little too heavily. It's for women entrepreneurs, creatives, and neurodivergent folks who want to stay informed and compassionate without sacrificing their mental health. If you've ever felt guilty for "not doing enough" during a crisis or struggled with energy boundaries during difficult times, this one's for you.

LINKS & RESOURCES MENTIONED:

• Lifeline Australia: 13 11 14
• Beyond Blue: 1300 22 4636
• Australian Red Cross Lifeblood (blood donation)

#collectivegrief #mentalhealth #empathboundaries #nervoussystemhealing #traumarecovery #communityhealing #sensitivesoul #energyprotection #selfcare #womenentrepreneurs

Before you set a single intention for 2026, you need to look back at 2025. Not with judgment—with love, curiosity, and a commitment to extracting wisdom from every experience.

In this episode, Leonie and Tam break down why so many entrepreneurs skip the review process (hint: fear of disappointment), what happens when you do the soul archaeology work, and how to approach your year as a heroine on a journey—not a failure who didn't hit every goal.

Key Topics Covered:

• Why avoiding the review keeps you stuck and carrying baggage forward
• The "what worked and what didn't" framework for life and business
• How to build nervous system capacity for financial review
• Processing grief, disappointment, and uncomfortable feelings with compassion
• Celebrating your heroine's journey—goblins, detours, and all
• Mining for everyday miracles and wisdom gems
• Using tarot, oracle cards, and intuitive tools to reflect on the year

Notable Quotes:

"It's like a rubber band: you pull back, and then you get flung further forward. The further back you go, the more momentum you have."

"If we can open up and look at it with the eyes of love and compassion, we're in a much lighter position going forward."

"Life didn't 'happen to you'—you lived it. And every bit of it widened you, made you wiser, deeper, lovelier than before."

"The heroine doesn't go from A to B in a straight line. She meets goblins. She helps strangers. That's what makes the story worth telling."

Links & Resources Mentioned:

• My Brilliant Year Life Goals Workbook: leoniedawson.com/workbooks
• My Brilliant Year Business Goals Workbook: leoniedawson.com/workbooks
• Join the Academy for the 2026 Planning Retreat recording
• Free Facebook Group: Leonie Dawson's Goals Workbooks, Courses & Academy
• Podcast episode with Claire Wood on Money Mindset

Ready to Do the Work?

Grab your My Brilliant Year workbook (or a journal and a candle) and carve out time this week to review 2025. Look for the wisdom gems. Celebrate what worked. Learn from what didn't. And step into 2026 lighter, wiser, and more empowered than ever before.

Your year—no matter how messy—deserves to be honoured. Let's do this together.

#WomenEntrepreneurs #GoalSetting #BusinessPlanning #ConsciousEntrepreneurship #ADHDEntrepreneur #FemaleFounded #HolisticBusiness #BoundariesInBusiness #WomenInLeadership #YearEndReview #2026goals #GoalSetting #YearInReview #WomenEntrepreneurs #CreativeBusiness #NeurodivergentEntrepreneur #PersonalDevelopment #SoulfulBusiness #GoalsWorkbook #IntentionalLiving #HeroinesJourney

Gorgeous humans!

This week I'm having the MOST delicious chat with my mate Jana Kingsford — author of Big Dreams (with eight more books in the works!) and the creator of the Beliefetics Method.

Jana's one of those humans who actually DID the thing most people dream about but never do. She was stuck in the morning school run traffic, feeling like she couldn't do another 15 years of this… and went home and asked her husband if they could sell the house, buy a caravan, homeschool the kids and travel Australia full-time.

His response? "I'm keen."

That was the beginning of four laps of Australia, homeschooling three kids on the road, live streaming from cafe corners and literal trees, and building a million-dollar business from a caravan that didn't even have a toilet or shower!!!

We'll cover:

✨ The exact moment Jana knew her life had to change (driving home from school drop-off, crying kid, morning traffic, the works)

✨ The reality of selling everything in 3 months and hitting the road

✨ Homeschooling truth bombs: from distance ed panic to shutting the laptop because we're literally here

✨ Why both her daughters are now thriving at uni after years of unschooling

✨ Her 13-year-old son who taught himself everything from hyperfixations (unschooling magic!)

✨ The morning routine that made it possible

✨ How that one belief shift took her from $1K to $11K months in 5 months (and that was over 10 years ago!)

✨ Why manifesting "big dreams you can't buy" is completely different to manifesting parking spots

✨ The seven stages of manifesting and why advice that works in stage one will sabotage you in stage seven

This ep is for you if:

💫 You're stuck in "going through the motions" energy and know something's gotta give

💫 You dream of more freedom but think it's not realistic with kids/mortgage/all the things

💫 You've manifested success before but feel weirdly resistant to going bigger again

💫 You're sick of vanilla manifestation advice that doesn't address the messy middle bits

💫 You want to understand the ACTUAL pattern of how big dreams unfold (not just the highlight reel)

💫 You're wondering if you're brave enough to do the thing you keep dreaming about

About Jana

Jana Kingsford is the author of Big Dreams and is currently writing EIGHT more books (taking all her courses and turning them into books like the legend she is). She's the creator of the Beliefetics Method for subconscious reprogramming, and has spent 10+ years helping entrepreneurs recognize patterns in their dream-building journeys. She traveled Australia four times in a caravan, homeschooled three kids on the road, hit multiple 6 and 7-figure milestones while living nomadically, and believes the best dreams are pilgrimages, not purchases. She now lives her best writer's life by the river.

Connect with Jana:
Instagram: @janakingsford

#manifestation #bigdreams #believeaddict #homeschooling #caravanlife #travelaustralia #nomadic #freedomlifestyle #unschooling #entrepreneurlife #onlinebusiness #subconsciousprogramming #millionairemindset #femaleentrepreneur #digitalnomad #6figurebusiness #7figurebusiness #creativebusiness #spiritualbusiness #manifestingmethods #abundancemindset #locationindependent #businessfreedom #consciousentrepreneur #australianlife #sunshinecoast #noosa #travelschooling #homeschoolaustralia

Have you been meaning to review your business expenses but keep putting it off? This episode will give you the dopamine hit AND the accountability you need to finally tackle this money-saving goldmine.

Leonie just completed her six-monthly expense challenge and uncovered $28,000 in annual savings—and she's not done yet. From discovering her email provider was charging her $18,000/year to finding $3,000 in hidden bank fees, this brutally honest conversation reveals exactly where your business money is probably leaking right now.

💰 The exact tools and spreadsheets Leonie uses for her expense audits (available in the Academy)

📧 Why her $1,470/month email bill became the final straw (and how she's fixing it)

🏦 The credit card switch that will save $3,000 annually in international transaction fees

🔧 Which Google Workspace features can replace your paid subscriptions RIGHT NOW

📱 The sneaky subscription trap hiding in your app store

💡 The "cancel account" trick that gets you 50% off or two months free

This episode is perfect for you if:

✨ You've been avoiding your expense audit (we see you!)

✨ You're paying for software you forgot you had

✨ Your subscriptions have crept up month by month

✨ You're ready for serious spring cleaning in your business finances

✨ You want to redirect that money to savings, donations, or new projects

Profit margin is king. Revenue minus expenses equals the money you can actually use to grow, give, and build security. Every dollar saved in unnecessary expenses is a dollar you can redirect to what actually matters in your business and life.

As Leonie says: "Nobody gives as much of a fuck about expenses as the business owner." This is YOUR money, and taking back control of where it goes is one of the most empowering things you can do.

This episode is your permission slip to spend time on this "CEO task" that actually MAKES you money. Grab an enormous vat of herbal tea, open up your bank statements, and let's do this together.

Don't forget to press the thumbs up if this episode helped you, and tag us when you discover your own expense audit wins!

#BusinessExpenses #SmallBusinessFinance #OnlineBusiness #ProfitMargin #BusinessSavings #SubscriptionAudit #CEOTips #BusinessStrategy #FinancialFreedom #WomenInBusiness #OnlineBusinessOwner #ExpenseReduction #BusinessGrowth #CreativeEntrepreneur #SpiritualBusiness #BusinessPodcast #MoneyMindset #FinancialWellness #BusinessEfficiency #SolopreneurLife #FemaleFounders #BusinessOptimization

What happens when a colourful, hand-illustrated goals workbook accidentally goes viral? In this episode, Leonie shares the wild, unfiltered story behind the globally loved Goals Workbooks — used by over half a million people and generating over a million dollars in revenue.

From a $9 backyard PDF to hitting #1 and #3 on Amazon Australia at the same time, this is the real journey: the magic, the meltdowns, the missing dates, the horse posters, “Operation Rescue,” print runs gone rogue, and the moment Leonie realised she never wanted to run a big product-based business again.

If you’re an online business woman, planner lover, or goal-setting girly, this is your up-close peek at what scaling a physical product REALLY takes — and why simplicity, sustainability and sanity matter more than spirals and stickers.

What we cover:

• How a homemade PDF became a million-dollar global movement

• The viral moment on Twitter that changed everything

• Coaches, workshops + the yearly ritual the workbooks created

• Why the workbooks are unapologetically colourful, magical + for women

• The messy truth behind printing 80,000+ products and shipping worldwide

• Distribution disasters, held-hostage stock + “Operation Rescue”

• The infamous planner missing January 1

• When customers received a giant horse poster (or a memorial plaque) instead

• Burnout, illness + why Leonie simplified her business model

• The Workbook Charity Program that has served 250,000+ people

• The 1% goal-setting rule and why writing goals down actually works

Timestamps:

00:00 – The accidental workbook empire

How a $9 PDF became a global bestseller.

03:19 – Why Leonie created her own planner

No cute, holistic, magical goal-setting tools existed — so she made one.

04:17 – The viral launch

1,000+ sales in two weeks and the start of a worldwide movement.

06:46 – How the workbook community grew

Bulk orders, workshops, and annual planning traditions.

07:48 – The workbook vibe

Maximalist, rainbow, unicorn energy — and why it’s not for the “beige girly” crowd.

11:52 – Expanding to a full product line

Life + biz workbooks, planners, diaries, posters + pads.

13:31 – The huge print runs

$450k+ in printing, 100+ countries, custom shipping systems, and endless logistics.

18:47 – When the US distribution house stopped shipping

Thousands of Christmas orders stuck. No answers. Rising panic.

20:52 – Operation Rescue

A contractor drives across the US in snowmageddon to retrieve pallets after extortion-level “release fees.”

26:59 – Running the business during rainforest blackouts

No power, no reception, and answering thousands of customer emails from the car.

28:43 – The missing-January-1 disaster

The planner misprint that still haunts Leonie and Tam.

35:49 – The Lulu era: horse posters + memorial plaques

A 10% error rate and brand chaos — the final straw.

43:19 – Choosing sustainability over scale

Why Leonie walked away from the old model to preserve her health and joy.

46:20 – The charity program

How 250,000+ people in floods, cancer treatment, prisons and low-income communities have used the workbooks.

49:00 – The 1% rule of goal-setting

Why writing and reviewing your goals puts you in the highest-achieving category of all.

51:20 – Get the 2026 Goals Workbooks

Digital versions ($9.95) or printed editions on Amazon worldwide.

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