Listen & Grow - Der Business-Podcast für Marketing, Vertrieb, Service & CRM

#232 Spannende Trends & Formate im Videomarketing

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In dieser Folge spricht Janina mit Patrick Hollenbeck, dem Head of Marketing DACH von PlayPlay, über Videomarketing, TikTok und Co.Denn 32% der befragten Marketingteams behaupten, dass das Return-on-Investment von Videos besser ist als die von anderen Inhalten. Gemeinsam reden sie über Videomarketing im B2B, das Format Short Form Videos und wieso ein Maskottchen auf TikTok viral gehen kann.


Themen:

  • [02:19] Warum Videomarketing so wichtig ist?! 
  • [05:29] Short Form Videos
  • [08:23] Production - Wie?  
  • [11:48] Unhinged Videomarketing 
  • [17:36] Brand Safe? 
  • [19:01] Zahlen, Reichweite und Likes 
  • [23:20] Trends im Videomarketing



    • In der Show erwähnt:

    HubSpot x PlayPlay Videomarketing-Report: https://offers.hubspot.de/video-marketing-report


    Feedback? Gerne an [email protected] 

    Mehr über uns unter: https://www.hubspot.de/podcasts/listen-and-grow

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