In our chat with Dana Snyder, she shared four paid ads that nonprofits should run. Here they are: Reach, Video Views, Lead Generation, and Conversions.

Reach is all about getting more eyes on your cause. Video Views means creating great video content to engage supporters. Lead Generation is for collecting contact information from potential donors, and Conversions is all about getting people to take specific actions, like donating or volunteering.

Want to learn more about these ad types? Check out Dana's website at 

Dana Snyder | Positive Equation - Digital Marketing for Nonprofits for tips and tricks to help your nonprofit succeed!

"What's an exchange of value you can offer?" - Dana