What happens when you combine unicorns, price drops that go the opposite direction, and a business model that prioritizes joy over formulas? This episode is packed with juicy announcements about the future of my academy—and trust me, you're going to want to hear every single detail.

I'm joined by my brilliant accountability coach and podcast co-host, Tamara Protassow, as we talk through the biggest changes I've made to my business in years. And spoiler alert: they're all designed to be win-win-wins for everyone involved.

Topics Covered:

• Why I'm rebranding to the Unicorn Biz & Life Academy
• The radical price drop from $495 to $99/year (yes, really)
• How current members are being taken care of with credits and reduced rates
• Two new membership tiers: Take Action Club & Grow Mastermind
• How healing my primitive reflexes expanded my capacity for intensive coaching
• Why I'm not worried about industry changes (and why you shouldn't be either)
• The power of accountability channels and weekly productivity sessions

Key Insights:

• Accessibility over exclusivity: Dropping prices can create a bigger, more powerful community of action-takers riding toward their dreams together
• Change is constant: The online business industry has been shifting since 2008—adaptability matters more than reacting to every headline
• Nervous system capacity is expandable: Resolving primitive reflexes can dramatically increase your executive function and energy for business
• Strategy + intuition = transformation: The most powerful coaching combines practical business strategy with deep energetic and spiritual clearing
• Productivity isn't about doing more: It's about doing the important work that actually moves your business forward
• No lock-in required: Flexible membership options mean you can get the support you need when you need it
• Your business can be uniquely yours: Formulaic approaches are boring—building a unicorn business means doing it your way with joy and renegade energy

Who This Podcast Is For:

This podcast is for creative women entrepreneurs, neurodivergent business owners, and spiritual seekers who want to build wildly successful businesses on their own terms—with more joy, less hustle, and a whole lot of magic.

Links & Resources Mentioned:

• Join the Unicorn Biz & Life Academy: leoniedawson.com/academy
• Email support: [email protected]
• Previous episode on primitive reflexes and nervous system healing

Notable Quotes:

"I don't want to do formulaic. I don't want life and business to look like anybody else's. I want it to be my own and I want other people to feel that same passion and joy and deliciousness at going full throttle chasing after their own dreams on the backs of unicorns."

"When I say there's a price change, like you might feel like there's a little bit tense hearing that, but it is in the opposite direction from what you think."

"I thought that level of executive functioning limitation was just something permanent that I would have for the rest of my life and that I would work accommodations around it. And that was fine. And then I started hearing a little bit about primitive reflexes..."

"It's not just about doing more things, but it's doing the important things that are actually going to grow your business and bring in more sales."

Ready to gallop toward your dreams? Join the Unicorn Biz & Life Academy for just $99/year and get access to 100+ courses, monthly coaching calls, guest expert workshops, and a community of magical humans building businesses their way. Head to leoniedawson.com/academy to join the herd!

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