236 In this episode, host Carrie Zylka interviews Joe Ponessa, the category manager for Omnia Fishing, about the Omnia Fishing app. They discuss the background of Omnia Fishing and its online store, as well as the features and benefits of the app. They also talk about using the app for fishing on Lake Mille Lacs and other bodies of water, and the different experiences and services available on the lake. The episode concludes with a discussion on the complaints and benefits of the app, and how it helps anglers unlock fishing secrets. Takeaways

• Omnia Fishing is an online store for fishing tackle and gear.
• The Omnia Fishing app provides unique information and features for anglers, including depth contours, bottom hardness, and vegetation layers.
• The app can be used to find new fishing opportunities, learn about different bodies of water, and narrow down fishing spots.
• Lake Mille Lacs is a popular ice fishing destination with diverse fishing opportunities and various services available.

Chapters 00:00 Introduction and Background 05:37 Omnia Fishing as an Online Store 07:28 Overview of the Omnia Fishing App 09:01 Comparison with Navionics 10:27 Omnia Rewards 11:24 Tournament Sponsorship 12:20 Using the App for Fishing on Lake Mille Lacs 14:09 Size and Pressure of Lake Mille Lacs 16:22 Biggest Fish Caught on Lake Mille Lacs 18:48 Using the App for Fishing Small Bodies of Water 20:06 Access and Services on Lake Mille Lacs 22:43 Complaints and Benefits of the App 23:20 Unlocking Fishing Secrets with the App 25:00 Conclusion