It’s the topic everyone loves to hear about, but hardly anyone is willing to talk about. And that’s the inside secrets of distribution. Distributors “hold all the chips” so it’s time we find out how deals are made. We sit down with Mike Bridges, who owns Jack's Liquor Beer Wine in Fremont, Nebraska and was once a rep for Nebraska Wine and Spirits which was later purchased by Republic. He talks about what really happens behind those closed doors, who gets allocations (high volume stores vs small mom and pop shops), and consumer frustrations. There’s a lot of ground to cover in this one.

Show Notes:

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