236. The Assisted Living Opportunity with Marcus Hodges

In this episode I speak with Marcus Hodges of Birch Grove. We discuss the evolving landscape of assisted living, the importance of reliable business models, and the personal journey that led Marcus to his current role. We explore the challenges and opportunities in the real estate sector, particularly in student accommodation and co-living spaces, while reflecting on the lessons learned from their respective careers. Marcus shares his journey to Birch Grove, a senior living community, emphasising the importance of clarity in career choices and the vibrant, supportive environment they create for residents.

We discuss the unique business model of Birch Grove, which combines both development and acquisition of properties, and highlights the significance of community and emotional support for seniors. The conversation also touches on the challenges of assisted living, the comparison of living options for seniors, and the ambitious future plans for Birch Grove to expand across the UK.

Connect with Marcus on LinkedIn - https://www.linkedin.com/in/marcus-hodges-26284531/

Learn more anout Birch Grove - https://www.birchgrove.life/

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Takeaways

• Assisted living is a growing opportunity due to demographic changes.

• Early career experiences in challenging jobs build discipline and reliability.

• The student accommodation sector became a significant asset class post-2008.

• Co-living models face challenges in funding and acceptance.

• Networking and building relationships are crucial for career growth.

• Understanding market needs is essential for successful business models.

• The importance of employee engagement in operational success.

• Birch Grove focuses on creating vibrant neighborhoods for seniors.

• Community and emotional support are essential for residents' well-being.

• Assisted living does not equate to a care home environment.

• Residents often wish they had moved in earlier for a better quality of life.

• Future growth plans aim to expand Birch Grove across the UK.

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