Watch on YouTube: https://youtu.be/fVTj7G31UAk

Incrementality has become one of the big words—and key levers—in Consumer Goods, especially in a time when growth is no longer a given. But what does it actually mean? How do you measure it? Is it even attainable? Or is it just a myth?

To help us unpack the concept, and explore how best-in-class brands are building towards it, we're joined by Jack Lindberg, Head of Product (and more) at Digital Shelf leader Shalion.

Tune in to learn:

• Why incrementality has become a critical focus for Consumer Goods
• The role and relevance of the Digital Shelf today
• How leading Consumer Goods brands are approaching this growth lever
• A "Buying Guide" to incrementality
• How to measure incrementality—and what good looks like
• How to integrate incrementality into mainstream brand strategy