Forty chances – that’s the number of times a farmer has in his or her lifetime to optimize growing a crop. It’s also a title of a great book by Howard G. Buffet who describes the realities, challenges, maximization of profit and preservation of legacy that go into the decisions farmers make each season. Critical to optimizing those calculations and managing the complexity, is ag retail or co-ops. And joining us today is the leader of one of the largest coops in the Midwest is Jeff Troike, CEO of Ceres Solutions.  

Jeff talks about the consolidation of co-ops and the evolution of meeting the needs of farmers to fuel growth. He also gets into innovations driving profitable growth, being a source of decision-making for farmers and areas ripe for new opportunities when it comes to development and innovation. So many changes have come in the last ten years – what comes in the next five? Jeff gets into automation, efficiency and systems of accuracy to make sure that the one percent focused on growing and producing food can make that happen for 100% of the population.