Julian Saslavsky is the Growth Manager for Latin America at Large Appliances Leader Whirlpool. With an unusal background, having started his career in start-ups (and a short stop in Recruitment!), he brings a fresh perspective to the various ways large Consumer Goods companies can innovate and go-to-market to be more relevant with today's consumer.

He speaks with Christina and Daniel about:

• Moving from start-up to large corporate
• How he went international
• Differentce between Growth Marketing and Product Growth
• Buidling a Premium Product Proposition
• Creating synergies between the Online and Offline worlds
• Leveraging Data

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Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian