Why do we keep trying to simplify marketing when reaching the right customers with the right message at the right time is a convoluted process? Jared and Peter bite into <a href="https://www.forbes.com/sites/andrewstephen/2018/07/31/the-future-of-marketing-needs-tech-but-lets-not-forget-about-the-humans/#5ae1c2f336a2" target="_blank">Andrew Stephen’s Forbes article addressing the complexity of martech</a> and feast on the fact that our target audiences' behavior changes more frequently than we’d like to admit. All that, plus the need to always consider the context of data.Special thanks to <a href="http://bit.ly/healthcarerap1" target="_blank">True North Custom</a> for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, <a href="http://bit.ly/healthcarerap1" target="_blank">Content + Automation: The Modern Marketing Power Couple</a>. <hr> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Why do we keep trying to simplify marketing when reaching the right customers with the right message at the right time is a convoluted process? Jared and Peter bite into Andrew Stephen’s Forbes article addressing the complexity of martech and feast on the fact that our target audiences' behavior changes more frequently than we’d like to admit. All that, plus the need to always consider the context of data. Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple. See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.

Why do we keep trying to simplify marketing when reaching the right customers with the right message at the right time is a convoluted process? Jared and Peter bite into <a href="https://www.forbes.com/sites/andrewstephen/2018/07/31/the-future-of-marketing-needs-tech-but-lets-not-forget-about-the-humans/#5ae1c2f336a2" rel="noopener noreferrer">Andrew Stephen’s Forbes article addressing the complexity of martech</a> and feast on the fact that our target audiences' behavior changes more frequently than we’d like to admit. All that, plus the need to always consider the context of data.Special thanks to <a href="http://bit.ly/healthcarerap1" rel="noopener noreferrer">True North Custom</a> for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, <a href="http://bit.ly/healthcarerap1" rel="noopener noreferrer">Content + Automation: The Modern Marketing Power Couple</a>. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for privacy and opt-out information.See <a href="https://omnystudio.com/listener" rel="noopener noreferrer">omnystudio.com/listener</a> for privacy information.

24 – Are You Embracing Complexity in Marketing?

<a href="https://healthcarerap.com/"></a>Healthcare Rap is the leading podcast about consumer-centered health. Hosts Jared Johnson and Zain Ismail spotlight the consumer POV in healthcare and highlight innovators bridging the gap between traditional sick care and preventive well care. It ranks in the top 5% of all podcasts globally and is one of the longest-lasting shows in the industry, hitting 500 episodes and 8 years on the air in 2026.&nbsp;
Healthcare leaders learn the latest ways that healthcare is being designed, marketed, and delivered to consumers. And health consumers learn how these options work and why they might be right for them and their loved ones.&nbsp;
It's more than a show; it's a mission.&nbsp;
Topics for 2026:&nbsp;
<ul>
<li>Connected fitness&nbsp;</li>
<li>GLP-1's / weight loss&nbsp;</li>
<li>Wearables</li>
<li>Longevity and diagnostics&nbsp;</li>
<li>Food as medicine / nutrition&nbsp;</li>
<li>Preventive health and wellness&nbsp;</li>
<li>Digital Front Door&nbsp;</li>
<li>Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health&nbsp;</li>
<li>Digital health and consumer brands making waves and new entrants making a splash&nbsp;</li>
</ul>
Topics not&nbsp;covered:&nbsp;
<ul>
<li>Clinical leadership&nbsp;</li>
<li>Cybersecurity&nbsp;</li>
<li>Health information management&nbsp;</li>
<li>Interoperability&nbsp;</li>
<li>Revenue cycle&nbsp;</li>
</ul>

Business

Health & Fitness

Marketing

Management

Healthcare Rap is the leading podcast about consumer-centered health. Hosts Jared Johnson and Zain Ismail spotlight the consumer POV in healthcare and highlight innovators bridging the gap between traditional sick care and preventive well care. It ranks in the top 5% of all podcasts globally and is one of the longest-lasting shows in the industry, hitting 500 episodes and 8 years on the air in 2026.  Healthcare leaders learn the latest ways that healthcare is being designed, marketed, and delivered to consumers. And health consumers learn how these options work and why they might be right for them and their loved ones.  It's more than a show; it's a mission.  Topics for 2026:  Connected fitness  GLP-1's / weight loss  Wearables Longevity and diagnostics  Food as medicine / nutrition  Preventive health and wellness  Digital Front Door  Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health  Digital health and consumer brands making waves and new entrants making a splash  Topics not covered:  Clinical leadership  Cybersecurity  Health information management  Interoperability  Revenue cycle 

<a href="https://healthcarerap.com/" rel="noopener noreferrer"></a>Healthcare Rap is the leading podcast about consumer-centered health. Hosts Jared Johnson and Zain Ismail spotlight the consumer POV in healthcare and highlight innovators bridging the gap between traditional sick care and preventive well care. It ranks in the top 5% of all podcasts globally and is one of the longest-lasting shows in the industry, hitting 500 episodes and 8 years on the air in 2026.&nbsp;
Healthcare leaders learn the latest ways that healthcare is being designed, marketed, and delivered to consumers. And health consumers learn how these options work and why they might be right for them and their loved ones.&nbsp;
It's more than a show; it's a mission.&nbsp;
Topics for 2026:&nbsp;
<ul>
<li>Connected fitness&nbsp;</li>
<li>GLP-1's / weight loss&nbsp;</li>
<li>Wearables</li>
<li>Longevity and diagnostics&nbsp;</li>
<li>Food as medicine / nutrition&nbsp;</li>
<li>Preventive health and wellness&nbsp;</li>
<li>Digital Front Door&nbsp;</li>
<li>Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health&nbsp;</li>
<li>Digital health and consumer brands making waves and new entrants making a splash&nbsp;</li>
</ul>
Topics not&nbsp;covered:&nbsp;
<ul>
<li>Clinical leadership&nbsp;</li>
<li>Cybersecurity&nbsp;</li>
<li>Health information management&nbsp;</li>
<li>Interoperability&nbsp;</li>
<li>Revenue cycle&nbsp;</li>
</ul>

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24 – Are You Embracing Complexity in Marketing?

24 – Are You Embracing Complexity in Marketing?

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