Adam Miller joins the podcast live from the Sea Otter Classic to tell the full story of Revel Bikes — from scrappy startup to private equity exit, and back again. He breaks down what it really took to build Revel from the ground up: seven credit cards, employees living at his house, and sleeping in factory dorm rooms in Asia to save every dollar. What started as a passion for making bikes he actually wanted to ride eventually turned into one of the most respected names in full-suspension mountain biking.The conversation digs into what makes the CBF suspension platform so different, why Revel's bikes keep winning bike of the year, and how a geometry philosophy of "progressive, but not too progressive" is quietly outperforming flashier alternatives. Adam also gets into the decision to go mostly direct-to-consumer, how that unlocked a 25–35% price drop without sacrificing quality, and why their small team in Taichung hand-builds every order to spec.They also get into the harder lessons — what really happened after the private equity sale, how Adam bought the company back after it failed, and why rebuilding small and lean with the original crew might be the smartest thing he's ever done.