Brian Hart Hoffman is a force. Co-president and chief creative officer of Hoffman Media, he oversees the editorial planning and brand direction for all publications and books. He's written three books and is a frequent guest on morning shows, but during my recent visit to Birmingham, AL, we focused on his Bake from Scratch magazine since he was hosting the Southern Baking Retreat. Just as he encouraged me as a fledgling podcaster, he encourages a love of baking and community in so many people who cross his path. His enthusiasm is infectious, and his thirst to be a better baker is ever with him, and I'm happy to call him my friend.