Considering a rebrand? Here are the things you can expect before moving forward with the process. From determining whether you really need to overhaul everything or just a little facelift, to what it actually costs and how to avoid alarming your loyal customers in the process, Michelle answers the 10 most common questions she's asked on rebrand discovery calls. Tune in to learn what it takes to get a brag-worthy brand makeover. ------------------------ In today's episode, we cover the following:

• Question #1: What is rebranding, and how does it differ from a brand refresh?
• Question #2: When should a company consider rebranding?
• Question #3: What are the key steps involved in a rebrand process?
• Question #4: How can a rebrand impact a company's market position?
• Question #5: What are the benefits and risks of a rebrand?
• Question #6: How do we measure the success of a rebrand?
• Question #7: What costs are associated with rebranding?
• Question #8: How can rebranding affect existing customer perception?
• Question #9: What role does company culture play in a rebrand?
• Question #10: How does the rebranding process typically take?

---------------------- RESOURCES:

• Episode 196: Client Case Study: InLight Hyperbarics
• Episode 174: Client Case Study: FRG Real Estate
• Episode 230: Client Case Study: The Galavant Society

----------------------- Boring packaging? Forgettable branding? StickerGiant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMAPODCAST25 at stickergiant.com for 25% off your first order. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

• Kiss My Aesthetic Facebook Group
• Instagram
• Tik Tok

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard