Kiss My Aesthetic Podcast

Flip the script on boring website design and create a binge-worthy online presence. Join Michelle and the duo behind Inkpot Creative, KP and Jessie, who are here to inspire you to uplevel your about, portfolio, and landing pages. Unlock the secrets to using personal stories and just the right dash of bold colors to keep visitors hooked. Whether you're a creative looking to polish your digital portfolio or a brand eager to stand out, tune in to make your website a captivating place for connection and engagement.   KP and Jessie (both she/her) are the color-obsessed design duo behind Inkpot Creative®, a queer-led design studio building unconventional, impactful brand and website experiences for photographers who are leading their industry by creating something different. They know exactly what it’s like to be the loud, bold, colorful outliers in their industry. That’s why they partner with creatives who aren’t afraid to express themselves loudly and go boldly against the grain. In addition to running Inkpot Creative®, they're the hosts of the Click to Convert Summit, The High-End Wedding Summit, and The Unexpected Entrepreneur Podcast. ------------------------ In today's episode, we cover the following:

• Inkpot's origin story
• Inkpot's offerings
• How website behaviour has shifted over the years
• Website non-negotiables
• To share your prices or to not share your prices on your website
• Creating a digestible landing page
• Creating a compelling portfolio page
• What to add to your about page
• How to use Dubsado to collect info for clients
• Trends they're excited about in website design
• The importance of copywriters
• Things to think about when starting a rebrand or website

----------------------- GUEST INFO: To learn more about KP, Jessie, and Inkpot, follow on TikTok, Instagram, and Facebook @InkpotCreative and visit their website, InkpotCreative.com ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at:

• Kiss My Aesthetic Facebook Group
• Instagram
• Tik Tok

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

In part 1 of this 6-part series, Michelle takes you through the branding presentation she created for the Fit Boss Blueprint Summit. Stick around if you want to elevate your re-brand to the next level. Today, you'll learn about defining your brand architecture, from your mission and values to structuring your offers to attract your dream clients and ditch unaligned projects for good.   ------------------------ In today's episode, we cover the following:

• How to create a brag-worthy brand empire
• Defining your values, mission, and vision
• Building your brand's legacy
• Attracting people with your brand's personality
• Considering your ideal clients
• Structuring your offers

  Resources:

• Episode 134: How to Build Your Brand Architecture
• Episode 142: Client Case Study: Fit Boss Blueprint with Reuben Brooks
• Episode 146: My Brand Design Process, Step by Step
• Episode 156: Creating a Brag-Worthy Brand Strategy

----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at:

• Kiss My Aesthetic Facebook Group
• Instagram
• Tik Tok

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Get ready to streamline your strategy and elevate your brand game with the PR powerhouse Jess Windell. Her and Michelle dive deep into the art of prioritizing tasks, planning holiday campaigns like a pro, and mastering the agile world of PR and marketing. Learn how to seize trends, craft relevant pitches, and draw inspiration from unexpected sources. Plus, hear about her mouth tape brand, Dryft Sleep.   Jess Windell is the founder and Chief Maven of Maven Consulting, a full-funnel PR firm for consumer brands, and co-founder of Dryft Sleep, a before-bed sleep consumables brand. After more than a dozen years of honing her skills in-house and at various agencies, Jess launched Maven Consulting in 2020. Her mission? To help consumer brands craft their PR strategies on their own terms and timeline. She believes in “the trifecta” of storytelling—telling the right story, at the right time, to the right audience.   ------------------------ In today's episode, we cover the following:

• What drew Jess to PR
• Roles and responsibilities of an in-house publicist
• Prioritization and planning in PR
• Building and maintaining relationships with stakeholders and brands
• Diagnosing brand opportunities
• How to stay on top of the trends
• Doing an in-depth competitor analysis and industry monitoring
• Her sleep wellness brand, Dryft Sleep
• Integrating PR with influencer marketing
• Strategic PR approaches

----------------------- GUEST INFO: To learn more about Jess and Maven Consulting, follow on LinkedIn @JessWindell, Instagram @Maven_Consulting and visit their website, MavenConsultingCo.com   ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at:

• Kiss My Aesthetic Facebook Group
• Instagram
• Tik Tok

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Unlock the secrets to a decade of entrepreneurial insight? Join Michelle as she shares the 10 powerful lessons learned from 10 years of running her own business. From riding the unpredictable waves of creativity to building a community that actually gets you, get the lowdown on hiring the right people, juggling work-life balance, and battling imposter syndrome.   ------------------------ In today's episode, we cover the following:

• Lesson #1: You can have it all, just not all at once
• Lesson #2: Creativity is like surfing a wave
• Lesson #3: Community is EVERYTHING
• Lesson #4: Hire people who do the things you hate
• Lesson #5: We work to live, not live to work
• Lesson #6: There's no limit to your success
• Lesson #7: Never stop learning
• Lesson #8: Imposter syndrome happens to everyone
• Lesson #9: Surround yourself with people who build you up
• Lesson #10: Your morals and values are most important
• Reflections on 10 years of MKW Creative Co.

----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at:

• Kiss My Aesthetic Facebook Group
• Instagram
• Tik Tok

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Ever wonder why your social media posts aren't getting the action you desire? Today, Michelle is joined by Alexa Phillips of Bright Eyes Creative Co. to challenge you to infuse boldness and authenticity into your online presence. Plus you'll hear all about her recent career pivot and top inspirations. Hit play to turn your ideas into gold and leave the cookie-cutter strategies behind!   Alexa Phillips is a writer, brand strategist, and multi-passionate creative. With almost a decade of marketing and writing experience, Alexa has worked with Fortune 500 brands, startups, and creative entrepreneurs to grow their brands. She is the founder and Chief Brand Architect at Bright Eyes Creative, a creative studio that helps creators, coaches, and consultants monetize their creativity and zone of genius through content, courses, and productized offers. She is also the author of Creatives Anonymous, a weekly newsletter about what it means to be a modern-day creative. You can connect with her on LinkedIn, Threads, and Instagram.   ------------------------ In today's episode, we cover the following:

• Alexa's journalism background
• Alexa's previous business strategy and her current pivot
• How she strategizes with her clients
• The gamification of SEO and content quality
• Focus on connecting with who you want to work with, not competitors
• Combat online burnout by seeking offline inspiration
• Entrepreneurs who inspire her
• Being bold enough to stand out online
• Favorite group mentorship programs
• Marketing productized services
• Repeating messages on social for clarity

----------------------- RESOURCES:

• Subscribe to Creatives Anonymous
• Grow Your Own Brand with Coming Up Roses
• Join the waitlist for Brand-ed with Gem Creative Co.

----------------------- GUEST INFO: To learn more about Alexa and Bright Eyes Creative Co, follow her on Instagram @BrightEyesCreative, Threads @AlexaCPhillips, LinkedIn @AlexaCPhillips and visit her website BrightEyesCreative.co,   ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at:

• Kiss My Aesthetic Facebook Group
• Instagram
• Tik Tok

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Do you feel stuck on how to stand out in the oversaturated social media landscape? Buckle up because Michelle is joined by fellow social media expert Shannon Segall to chat about nailing your brand positioning, creating content that's actually useful to your clients, and how to adapt to the ebbs and flows of user behavior online. Plus, hear Shannon's story on how she became a digital nomad. Whether you're a social media manager or a brand determined to embrace authenticity online, this episode is the perfect mix of inspirational and insightful.   Shannon is a social media manager and mentor who helps female-led brands and freelancers get visible and monetize their brands on social media. After working for an Instagram Marketing Company and seeing firsthand how it could help up-level brands, cut through the noise, and connect with customers worldwide, Shannon decided to turn that knowledge and marketing obsession into a service. Trading in her cubicle for a one-way ticket, Shannon now runs her own social media management business from Australia, and hosts the podcast 'The Tropical Social'.   ------------------------ In today's episode, we cover the following:

• Becoming a digital nomad
• Living in Bali
• Creating her business and building packages
• How to stay up on the trends
• How to not spread yourself too thin
• Adapting to changes in user behavior
• Social media strategies
• Brand positioning on social media
• How to create content your audience wants
• Authenticity vs. oversharing online

------------------------ RESOURCES:

• Listen to Michelle's interview on Shannon's podcast
• Get $100 off Shannon's VIP Social Media Strategies when you DM her "MKW" for a discount!

----------------------- GUEST INFO: To learn more about Shannon and her business, follow her on Instagram and TikTok @ShannonSegall, listen to her podcast The Tropical Social, and visit their website, ShannonSegall.com   ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at:

• Kiss My Aesthetic Facebook Group
• Instagram
• Tik Tok

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Pop the prosecco and let’s toast to bella Italia! Join Michelle as she chats with Luigia, a real estate lawyer turned property manager, and owner of Piano C Property Management. Get ready to uncover the ins and outs of rebranding with MKW Creative Co, short-term letting, and the delicate dance of balancing tradition with modern tourism. Whether you’re dreaming of the Amalfi Coast or curious about property management, this episode promises a hearty dose of inspiration.   Luigia is a lawyer specialized in real estate. Her goal is to short let valuable properties to help the owners face the fixed costs of a second house and the tourists to have a more authentic experience compared to staying at a hotel.   ------------------------ In today's episode, we cover the following:

• What drew Luigia to hospitality
• What Piano C offers
• Fears of property owners
• How she grew her business
• How the partnership between Piano C and MKW Creative Co. began
• The rebranding process
• Using AI in a useful way
• Printed material and tangible marketing
• Feedback on the new branding from clients
• Insights of Airbnb
• Want to work with Piano C? Here's what you need to know
• Future goals with Piano C
• How the name Piano C came to be

----------------------- GUEST INFO: To learn more about Piano C Property Management, follow them on Instagram @PianoC.PropertyManagement and on TikTok @TheVillaLawyer, email Luigia at [email protected], and visit their website, PianoCPM.com   ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at:

• Kiss My Aesthetic Facebook Group
• Instagram
• Tik Tok

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Ready to wave goodbye to your branding project and send it off into the world with a bang? Michelle is here to unwrap the secrets of her offboarding process for branding. Learn how to hand off files like a pro, keep everything organized, and ensure your client feels like they just received a branding treasure chest. Let's iron out your creative process by demystifying file management, Google Drive hacks, and extra touches your clients will love to make you feel organized and at ease. ------------------------ In today's episode, we cover the following:

• When the offboarding process begins
• The brand design package
• Setting up the Google Drive and Canva Brand Kit
• File management
• Image and mockup management
• Setting up client's branding on Redbubble
• Extra touches for a smooth offboard

  ----------------------- RESOURCES:

• Episode 153: How to Manage Design Revisions Like a Pro

----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at:

• Kiss My Aesthetic Facebook Group
• Instagram
• Tik Tok

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Ever wondered how to create a buzz in the neighborhood or throw a killer open house? Today, Michelle talks with Sarah from Falk-Ruvin Gallagher to discuss their rebrand with MKW CREATIVE CO. and spill the secrets to crafting a brand that doesn't just sell but connects. From managing high-stakes visuals to making events unforgettable, we're diving into how to make your real estate game go beyond the "for sale" sign.   ------------------------ In today's episode, we cover the following:

• Why they needed support from MKW Creative Co.
• Sarah's marketing background
• The evolution of FRG's marketing efforts
• How marketing managers create a plan with multiple people
• What qualities of FRG are reflected in the branding
• Creating a brand that is community and client-focused
• Collateral materials that the team was most excited about
• Connecting branding with exclusivity in a personalized way
• Nailing the aspirational yet approachable vibe
• The advice she'd give to her young marketing professional self
• What Sarah hopes her future self says about her present self

----------------------- GUEST INFO: To learn more about Sarah, follow her on Instagram @STVogelsang or email her at [email protected] and to learn more about FRG Real Estate, follow their Instagram @FalkRuvinGallagher and visit their website, thefrgteam.com ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at:

• Kiss My Aesthetic Facebook Group
• Instagram
• Tik Tok

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Get ready to light the torch and join Michelle as she dives into brand predictions at the Paris Olympics! With the games kicking off, Michelle breaks down why we love the Olympics, the psychological benefits of watching sports and influencer predictions. From historic partnerships like Coca-Cola and Visa to the luxury twist of LVMH at Paris 2024, discover how big brands are scoring big and how yours can, too.   ------------------------ In today's episode, we cover the following:

• Brand alignments in the Olympics
• History of brand partnerships in the Olympics
• The staying power of athletes vs. influencers, models, celebrities, etc
• How you can incorporate your brand into the Olympics convo
• How you can create Olympic-themed content

  ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at:

• Kiss My Aesthetic Facebook Group
• Instagram
• Tik Tok

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard