Don't mistake the allure of a shiny new logo for the true engine behind a thriving business. In this episode, Michelle teams up with Cody to demystify the branding process, tracing the journey from "just good enough" placeholders to strategic, confidence-building design. Their conversation is packed with takeaways on aligning investment with growth, clarifying your business vision, and knowing when a rebrand is the right move— not just the next one. Honest, practical, and full of energy, this episode is your ticket to creating a brand that not only looks the part but truly moves your business forward. ------------------------ In today's episode, we cover the following:

• What an online business manager is
• How Cody and Michelle met
• Evolution of Cody's services
• Making the jump from corporate to freelance
• Branding decisions in early business stages
• The shift from "nice to have" to "need to have" in business expenses
• The branding process with MKW Creative Co.
• Brand naming and final selection
• Brand strategy: analogy and visual direction
• Positioning against competitors
• Impact of new branding on Cody and her business

---------------------- RESOURCES:

• Episode 128: Meet the Team: Online Business Manager Cody Garner-Howe
• Episode 195: Optimizing Your Business with Cody Garner-Howe
• Episode 241: 10 Most Common Rebranding Questions Answered
• Episode 257: Why You're Bored of Your Brand (And What to Do About It)

---------------------- Guest info: To learn more about Cody and to watch her upcoming brand launch for Opside Studio, follow her on Instagram @CodyOBM, on LinkedIn @CodyGarnerHowe, and visit her website CodyGarnerHowe.com/ ----------------------- Stop managing software and start hosting your people. This episode is sponsored by Heartbeat. Create an authentic community today and start your free trial at App.Heartbeat.Chat/KMA. Once you're ready to upgrade your plan, use code KMA30 for 30% off. P.S. Want to be a community member before creating your own? Join the Kiss My Aesthetic community there today at App.Heartbeat.Chat/kissmyaesthetic/invitation?code=2FEB4G. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

• Kiss My Aesthetic Facebook Group
• Instagram
• Tik Tok

----------------------- -- COFFEE -- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -- ZENCASTR -- This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma . -- AUDIBLE -- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard