What's the real difference between followers and genuine community? Meet Murtaza Bambot, the founder of Heartbeat, as he unpacks the evolution of online spaces, why social platforms are losing their magic, and how the right tech can transform your group into a thriving, revenue-generating network. Discover practical strategies for migrating members, building authentic engagement, and leveraging customizable platforms like Heartbeat to future-proof your business. Whether you're a creator, solopreneur, or brand leader, you'll gain a refreshing perspective on sustainable community growth. Tune in for a behind-the-scenes look at the new era of connection. ------------------------ In today's episode, we cover the following:

• Murtaza's beginnings as a digital native
• How Heartbeat's community has evolved
• Social media business models and Heartbeat's
• Heartbeat's platform features
• The value of small, dedicated communities
• Brand vs. creator use cases
• Online education and community engagement
• The future of community, tech, and human interaction

---------------------- RESOURCES:

• Episode 111: Working Styles & Community with ESM Creative
• Episode 218: What Real Leadership Looks Like with Veronica Perondi

---------------------- Guest info: To learn more about Heartbeat, follow them on Instagram @heartbeat.chat and join their community at heartbeat.chat ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

• Kiss My Aesthetic Facebook Group
• Instagram
• Tik Tok

----------------------- -- COFFEE -- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -- ZENCASTR -- This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma . -- AUDIBLE -- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard