Daniel catches up with Rick Merten, Managing Director of InsideOut Group, a strategy-led B2B marketing consultancy with a unique approach - embedding fractional marketers inside businesses to drive growth from within. Originally founded in 2001 as an early digital start-up called Permission, InsideOut Group has evolved into a powerhouse for businesses looking to scale effectively.

Daniel and Rick discuss how to position your business in the minds of customers, the power of scaling through niching, and how to embed your values within your team - even in a remote work environment.