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Niching is not a one-time task but an ongoing discovery process and refining and developing your expertise.

It can be a powerful tool for CPAs who want to build a thriving practice while enjoying the freedom to work with the clients they love and set prices in a way that reflects the value they create.

Erica Goode shares the challenges she faced when she started her business and how niching helped her build a more profitable accounting practice.

Based in Idaho, Erica is a seasoned financial expert and CPA who provides CFO services to coaches and consultants.

HIGHLIGHTS:

— “The best thing about running your own practice is you decide who you get to work with and who you don't get to work with. It's so liberating.” 

— “I had been resisting what felt easy and obvious to me. I was trying to find something fancy.” 

— “Niching is a process, not a task.” 

— “The more you can narrow down to what you actually need to know, then it just makes your job so much easier. And you don't feel like you're behind because you're choosing not to stay up to speed on certain things, because it doesn't seem relevant to your client base.”

— “As accountants, we underestimate how much relationship people are looking at from us. Clients want their tax person to sit next to them and explain stuff.” 

Connect with Erica:

Podcast: Coaches, Consultants + Money: https://www.ericagoode.com/podcast

LinkedIn: https://www.linkedin.com/in/erica-goode-cpa-00205616/

Instagram: https://www.instagram.com/erica.goode.cpa/

Episode mentions:

116 From Hourly Billing to Flat Rate for Cares Act Documentation

https://businessstrategyforcpas.com/116

175 Paid Strategy Sessions and Half-Day Workshops with Erica Goode, CPA

https://businessstrategyforcpas.com/175