Daniel catches up with Simone Bartley, CEO and Founder of THE BR&ND CO., a consultancy dedicated to integrating business and brand strategies to unlock their full potential. With over 30 years of experience leading global agencies like SAATCHI & SAATCHI, building companies, and advising top brands, Simone helps businesses amplify their impact through strategic brand positioning.

Daniel and Simone discuss how to transform your brand into a high-interest brand, why sharing brand beliefs - not just values - matters, and the hidden risks of being the face of your brand.