Starting a business is not for the faint of heart, and for many SME founders, securing funding is a challenge. Countless startup founders face difficulties when it comes to obtaining capital, often leading them to give away a significant portion of their equity in exchange for investment. However, today's guest is here to revolutionise the game and help you avoid making these mistakes. Join me as we delve into the inspiring world of Saba Yussouf – a visionary entrepreneur and the CEO of Invisi Smart Technologies, a forward-thinking company at the forefront of infection prevention technology. Having earned a degree in Advanced Econometrics from CASS Business School, and with an impressive career at Ernst & Young, Saba has a wealth of insights to share. She is a force to be reckoned with – so you’ll want to grab a seat and listen to what she has to say.

 

Discussion points: 

04:30 Saba’s family background12:44 Saba’s first professional job 26:23 The impact of Saba’s work28:13 Her most meaningful project32:40 How Saba serves her clients41:53 Dealing with corruption in business46:24 A deep-dive into Invisi Smart

 

Show Sponsors:

Najahi Events: The UAE’s leading event promoter https://www.instagram.com/najahievents/?hl=en  

 

Socials:

Spencer Lodge https://www.instagram.com/spencer.lodge/?hl=en https://www.tiktok.com/@spencer.lodge https://www.linkedin.com/in/spencerlodge/ https://www.youtube.com/c/SpencerLodgeTV https://www.facebook.com/spencerlodgeofficial/ 

Saba Yussoufhttps://instagram.com/sabayussouf?igshid=Y2IzZGU1MTFhOQ== https://www.linkedin.com/in/saba-yussouf-484104231/