Today we’re going to talk about the coming data privacy changes that will affect marketers, such as third party cookie and mobile device ID changes. These important methods of tracking and understanding users and their behavior are being modified, which is going to affect your marketing, advertising, and attribution. We’re going to discuss what marketers can do to stay ahead of this.Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Today we’re going to talk about the coming data privacy changes that will affect marketers, such as third party cookie and mobile device ID changes. These important methods of tracking and understanding users and their behavior are being modified, which is going to affect your marketing, advertising, and attribution. We’re going to discuss what marketers can do to stay ahead of this. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about the coming data privacy changes that will affect marketers, such as third party cookie and mobile device ID changes. These important methods of tracking and understanding users and their behavior are being modified, which is going to affect your marketing, advertising, and attribution. We’re going to discuss what marketers can do to stay ahead of this.Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="noopener noreferrer">megaphone.fm/adchoices</a>

#247: Advertisers and Data Privacy with Cameron Horton, Attribution

Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.
The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.

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Marketing

Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.

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#247: Advertisers and Data Privacy with Cameron Horton, Attribution

#247: Advertisers and Data Privacy with Cameron Horton, Attribution

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