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For a lot of accountants, marketing can either be this thing they know they ought to be doing, but aren’t, or they're doing it and not seeing the response they want. Sometimes it feels like they're pouring money down a hole.

Like any other business, accounting firms are not immune to making marketing mistakes. 

In this episode, Matt Banker, founder of Benchmark Growth Marketing, shares some common marketing mistakes that accounting firms make and offers insights on how they can effectively promote their services and stand out in a competitive market.

Highlights:

— “The most common marketing mistake I see is accountants undervalue their website, or spending money sending good traffic to a bad website.”

— “Whatever you're communicating on your website is really influencing a lot of prospects’ first impression of who and what you are.”

— “The words on your website need to be right: the messaging, positioning, making sure that you're communicating what you do and for whom. You want your website to qualify people either in, or out..” 

— “A lot of the marketing materials that are targeted for accounting firms are written for everybody. It's generalist content, and no one cares about it. What I really want is someone who has specific expertise that applies to me. The more specific, the more valuable.” 

— “The main reason marketing feels expensive is that you haven't budgeted for it. You haven't thought about it as something that is built into your business model.” 

Connect with Matt:

Website: https://marketingforaccountingfirms.com/

Free Email Templates:

https://marketingforaccountingfirms.com/free-email-templates-for-accounting-firms/