In this episode of the Champion Living Podcast, host Doug welcomes Joe Ernst, the head of athlete development and outreach for PBR (Professional Bull Riders). They discuss the vision for PBR's future, including athlete recruitment, training, and the importance of physical and mental preparation. Joe shares insights into the new PBR HQ in Fort Worth, the culture of bull riding, and future plans for expanding teams and academies globally. The episode also covers essential topics like financial planning for athletes, media training, and the crucial role of proper nutrition and physical conditioning for bull riders.

Show Notes:

01:24 Introducing Joe Ernst: Head of Athlete Development

02:59 Meeting Legends: Ty Murray and Justin McBride

06:01 Joe's Journey: From Buffalo to PBR

09:48 Building the Next Generation of Bull Riders

14:21 The Importance of Physical and Mental Preparation

24:42 Transforming Rodeo Culture: From Cowboys to Athletes

33:13 Training and Facilities for Bull Riders

35:35 The Evolution of Team Culture in PBR

38:40 International Talent and Cultural Differences

46:57 The Importance of Post-Rodeo Planning

52:48 Financial Planning for Rodeo Athletes

Learn More:

Joe Ernst

https://www.pbrevo.com

[email protected]

Get a free fitness consult HERE: https://championlivingfitness.com/pages/athlete-form-sign-up

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