The CX Cast

247: Using Measurement To Identify Biases


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As companies strive towards more diversity, equity, and inclusion, they may turn to their measurement and VoC programs to assess the inclusivity of their current experiences. However, the data from those programs is often itself incredibly biased. In this episode we're joined by VP, Principal Analyst Maxie Schmidt to discuss how to measure and analyze data to identify biases.

Click the titles below for more on this topic:

How To Measure Value For Customers
Three Imperatives For Advanced Measurement Programs

Have examples you'd like to share with Maxie? You can message us on LinkedIn or reach out to [email protected].
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