Rob Hranac is the CEO of Pattern Ag, an agtech startup developing a recommendation and product discovery platform centered around a deep understanding of soil. They are leveraging advances in genomics, robotics, and high-resolution agronomic data to build this knowledge, in service of improving farm profitability.

Rob joins the podcast to talk about his path to Pattern, their investors and long term vision, and how scaling the company has gone over the past few years. Tune in to learn more!

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