Episode 249. Innovating the Mortgage Industry with Jason Henneberry

In this conversation, Jason Henneberry shares his journey through the mortgage industry, the impact of technology and AI on content creation, and the importance of effective marketing strategies. He discusses his various business ventures, including Tango Financial and Strategy Hub, and emphasizes the significance of engagement through newsletters and contests. Jason reflects on the lessons learned from the 2008 financial crisis and offers valuable advice for aspiring entrepreneurs, highlighting the need for focus and operational efficiency.

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Takeaways

• The mortgage industry has evolved, requiring innovative marketing strategies.

• Lessons from the 2008 financial crisis emphasise the need for caution in business.

• Current trends in the Canadian housing market show signs of recovery.

• Coaching can help entrepreneurs navigate their business challenges.

• Operational efficiency is key to scaling a business successfully.

• Focusing on one project at a time can lead to better outcomes.

• Listening to customer feedback is essential for product development.

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