Jason Bahamundi is a New York-born marketing professor and business owner who is not afraid to tackle audacious challenges. Whether it was moving west to Arizona, getting sober, changing over to eating vegetarian, starting a new business, or diving into the endurance world. A mentor gave him a philosophy to “fail fast.” In other words, trying really hard things and risk falling on your face. He’s learned a lot from those flops, leading to his motto of, “Failure is not terminal, it’s the building block to success.” He first got into competing in Ironmans before taking on ultramarathons. Jason is a five-time finisher of the Rocky Raccoon 100-miler, including an age group win, has finished the Western States 100, the Cocodona 250, and took second-place overall in the Crazy Desert 50K. Part of the fun in this episode is hearing Jason’s stories about running for more than four days at Cocodona through the Arizona desert, an event you heard Annie Hughes talking about a few episodes ago. But more importantly you’ll hear about the lessons he learned while running this and other races, as well as during his interesting journey these last few years. A lot of these have been applied with the company he started, a story that is instructive in itself. Run Tri Bike includes a magazine with stories of ordinary people doing extraordinary things. Its web site, runtrimag.com, also has very useful articles and resources from experts in many disciplines to aid endurance athletes. It’s well worth your visit and bookmark. Jason’s company also helps complementary types of companies to market themselves, and he also coaches with No Limits Endurance Coaching. 

Jason Bahamundi
runtrimag.com
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Bill Stahl
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Facebook Bill Stahl
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