Daniel catches up with Alexandra King, Co-Founder & Director of ask Marketing. Born in a hotel room in Sicily, ask Marketing is a Virtual Marketing Management business - an innovative and cost effective alternative to in-house marketing management.

During her 10 years of working in the Marketing industry, Ali previously looked after brands such as Reebok, Beats by Dr Dre & Microsoft.

Daniel and Ali talk about innovation in the industry, the basics of creating a marketing strategy for your business and discuss the importance of customer retention. Plus: Ali reveals her top 3 marketing technologies that are a must for every business!