In this episode Daniel shares his research and experience of credentialing and accreditation in coaching.  His findings ask many questions about the credibility of practices, often delivered by self-appointed regulation bodies, some that make a lot of money from the process.  Daniel identifies eight consumer types of coaches in relation to accreditation and credentialing:  The Enthusiast, Complier, Susceptible, Pragmatist, Procrastinator, Agnostic, Ideologue and Inquirer; each seeking or resisting accreditation and credential for different reasons.  Daniel and Simon discuss the importance of critical thinking to question these credentialing norms, and how the practice of attaining accreditation is often a process more aligned with audit culture and collecting a number of hours in training and practice with very little quality control on what happens in those hours.  An important podcast for coaches, trainers and HR and managers purchasing coaching. 

 

Bio 

After thirty years experience of coaching and business consulting that became increasingly  globalised in nature, Daniel returned to the UK from South Africa in 2005, to complete a PhD and to teach and research in a variety of Higher Education Institutions.  In 2006 Daniel founded the Critical Coaching Research Group, which he continues to lead to this day. His preferred research idiom is narrative practice; in the past two years he has authored two satirical novels set in the coaching world, and is in the process of writing a series of ‘plays for voices.’