Facilitated by improvements in technology, we’re seeing a big rise in people starting creative product businesses. With digital services and the ever-increasing reach of the Internet making personal enterprises easier than ever to launch, and in creating an environment in which customers are more confident buying from small and local businesses online, how can you stand out in an increasingly crowded marketplace and find success in 2021?

In episode 25 of The Resilient Retail Game Plan, I want to revisit some of my most useful tips and re-share some of my most enduring small business mantras to help you and your businesses grow this year.

We’ll review ‘Knowing Your Niche’ and set about defining what it is that you offer that is uniquely ‘you’ and distinguishable from your competitors. We’ll discuss how to get clear about who your customers are, where your products fit into their lifestyles, their expectations and how we’re not really selling products but solving customers problems. And we’ll cover the growing importance of sharing your story and connecting with your customer base in order to create long-lasting relationships between them and you and your products.

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