How many of us would love to turn our personal and professional passions into a successful business? Caitlin Landesberg, found of Sufferfest Beer Co., did just that!

What started out as a simple project inspired by innocent curiosity, quickly developed into much, much more. In this wide ranging conversation, Caitlin details how she built a community around Sufferfest, the elements within the two-way communication that inform her brand, how they choose to partner with certain athletes and events, the characteristics of the endurance community that she most loves, and her own running journey and experiences. 

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