In this episode, we're joined by Claudia Calori, VP of Global Marketing for Personal Health at Philips, to talk about what it takes to be a modern marketer. From her early days at P&G to leadership roles at Heineken, Nike, and now Philips, Claudia shares how marketing has evolved—and what fundamentals still hold true. We dig into in-house vs. agency capabilities, the rise of retail media, and why trust is the foundation of strong teams.

Tune in to hear about:

• Claudia's path from journalism to marketing leadership
• What she learned at P&G, Heineken, Nike, and Philips
• Why brand-building still matters in a performance-driven world
• What to keep in-house vs. outsource in modern marketing
• The role of trust in building effective teams and partnerships

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Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian