This edition we dive into:

• Psychology studies that have been ‘reversed’ (ie debunked)

• What this means for marketers

• And how this can motivate us to do A/B testing

• How to do A/B testing in HubSpot

• Is HubSpot testing whether they can make us do more testing?

• Be wary of your biases

• The importance of your website’s visual presentation

• GA4 guide

Full show notes available here: https://www.hubshots.com/episodes/episode-251

Recorded: Wednesday 30 June 2021 | Published: Friday 02 July 2021