Benoit Menard is Puma Group's Senior Regional Director Marketing Europe and a leader who's worked across advertising, sports federations, media, and top global brands. From his early days organizing tournaments as a student to leading major campaigns at Adidas and Puma, Benoit shares how he's built a career grounded in creativity, curiosity, and people-first leadership. We talk about how to lead marketing teams in fast-moving environments, how to stay close to culture, and why brand building still matters in a performance-driven world.

Tune in to hear about:

• Benoit's career path from agencies to Adidas and Puma
• Leading the Puma x Olympique de Marseille relaunch
• Why local culture is central to global brand strategy
• The power of trust and risk-taking in team leadership
• Balancing data, gut feel, and long-term thinking
• Why great marketers think like scouts and storytellers

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Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian