Listen & Grow - Der Business-Podcast für Marketing, Vertrieb, Service & CRM

#254 - Google Ads für Fortgeschrittene

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In dieser Folge sprechen Janina Jechorek Senior Marketing Managerin bei HubSpot und Christopher Klug, Senior Partner Success Manager bei Google, über Google Ads Features wie Erweiterte Conversions, Offline Conversion Import oder Lead-Synchronisierung - und wie das mit der HubSpot x Google Ads Integration funktioniert.


Themen:

  • [04:19] Erweitere Integration  
  • [07:08] Datenschutz & Privacy Strategie 
  • [10:46] First & Third Party Data 
  • [12:29] Einblick in die Zielgruppe 
  • [14:29] Lead Synchronisierung 
  • [19:57] Kontenstruktur vereinfachen 
  • [20:39] Traffic Konsolidierung 
  • [26:48] Anzeigengruppen strukturieren
  • [31:25] 3 Tipps für Fortgeschrittene  



    • In der Show erwähnt:

    https://offers.hubspot.de/google-ads



    Feedback? Gerne an [email protected] 

    Mehr über uns unter: https://www.hubspot.de/podcasts/listen-and-grow


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