"The marketing-industrial complex has been on a tear for a hundred years to make almost everyone feel inadequate, because it's the single best way to sell you something. If that game isn't giving you joy, don't play that game.”

My next guest needs no introduction — though he deserves one nonetheless! Seth Godin is an inventor, thought-leader, contrarian, mentor, mensch, and an ongoing inspiration to so many of us. He is the author of 19 bestselling books, and this week we are celebrating his latest! The Practice: Shipping Creative Work, one that inspired me to get back on the mic after a two-month hiatus, to record this interview in early September.

Listen in as we celebrate our (almost) ten-year friendiversary and discuss a range of topics for those in the business of playing with ideas: shipping creative work even when tired, generosity and building with word-of-mouth in mind, choosing which information “rooms” to hang out in online, Tik Tok and social media tourism, and speaking to (and selecting for) the yearning of the people you seek to serve.

Although I’m at my awkward finest when interviewing my biggest heroes, Seth chief among them, I hope you enjoy this conversation on all things leadership and creativity :)

Links Mentioned:

Book: The Practice: Shipping Creative Work by Seth Godin

Seth’s Podcast: Akimbo and Blog

Courses: The Podcasting Workshop and (He)art of Podcasting

Jenny’s Author Toolkit: http://pivotmethod.com/authors (including the new book marketing spreadsheet, and the Behind-the-Book Toolkit for writing, editing, marketing, and launching)

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