The FMCG Guys

256. Megan Welch, CEO at Kathmandu: Taking an Outdoor Icon Global


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Founded in 1987 in New Zealand, Kathmandu is a certified B Corp (since 2019) specialising in responsibly made technical apparel and gear for travel and adventure. In this episode, we sit down with their CEO, Megan Welch, to explore her unique leadership journey and the brand's bold push toward global expansion. From nearly two decades at Crocs to relocating to Christchurch, New Zealand, Megan shares what drew her to Kathmandu and how she's leading the company through its transformation from a New Zealand and Australia staple to a challenger brand in global markets.

Key Takeaways:

  • Megan's global leadership career path
  • Kathmandu's purpose-driven mission focused on wellbeing through the outdoors, with deep roots in sustainability.
  • A new partnership with the New Zealand Olympic Committee is set to boost global visibility and brand recognition.
  • The dual challenge of maintaining ANZ market leadership while positioning Kathmandu as a global challenger brand.

Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

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