Making It in The Toy Industry | Start A Toy Business

#259: How to Maximize Your Experience at Toy Fair New York 2025


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So, you’re going to Toy Fair New York this year, but you aren’t sure you’re making the most of your trip? It’s true, without a solid plan, walking into Toy Fair New York can be completely overwhelming. You can easily get lost in a few friendly conversations, pass too much time playing with toys at welcoming booths, and end up missing opportunities to grow your business, or sell your ideas. Once you walk through the doors of the Javits Center, the impact of the show is bound to hit you. So let’s take a little time to pre-plan and make this show a success for you.

In this episode, we’re going to break down a game plan to navigate New York Toy Fair with a focus on achieving specific goals that will grow your business. Whether you’re an exhibitor, inventor, retailer, or media professional, this episode includes five essential strategies to keep you focused, energized, and hopefully leaving Toy Fair with real opportunities.

Find out how you can get your hands on my Toy Show Planning Assistant GPT, for an AI show planner, packing list, and event research tool.

Listen For These Important Moments

  • [01:13] - Why Attend New York Toy Fair 2025
  • [07:15] - Top Five Essentials for Toy Fair Success
  • [08:05] - Setting Clear and Measurable Goals
  • [14:51] - Strategic Scheduling Tips
  • [16:58] - Packing Smart for Toy Fair
  • [18:37] - Attending Special Events
  • [23:27] - Networking Like a Pro
  • [26:50] - Introducing the Toy Fair Planning Assistant GPT
  • [37:58] - Final Takeaways and Listener Review


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Making It in The Toy Industry | Start A Toy BusinessBy Azhelle Wade | The Toy Coach | Toy Creators Academy

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