Ever wondered where your hard-earned money actually goes when you run a creative business? Peek behind the curtain as Michelle shares on every tool, subscription, and sneaky expense that keeps her agency thriving. From splurges she'll never give up, to those subscriptions haunting her credit card, you'll get the unfiltered downlow on what's essential, what's a money pit, and how a little spring cleaning can amp up your profits. ------------------------ In today's episode, we cover the following:

• Hosting files: GSuite and Google Storage
• Client and team communications and project-tracking: Basecamp
• Onboarding managing tool: Dubsado
• Design tools we can't live without: Adobe Creative Suite, Canva, Artboard Studio, Midjourney
• Marketing tools: Audible, Claude, Cricut, Gusto, Later, Loom, QuickBooks, Spotify, Squarespace, Zapier, Heartbeat
• Podcast software: Libsyn, Zencastr

---------------------- RESOURCES:

• Episode 146: My Brand Design Process, Step by Step
• Episode 195: Optimizing Your Business with Cody Garner-Howe

----------------------- Stop managing software and start hosting your people. This episode is sponsored by Heartbeat. Create an authentic community today and start your free trial at App.Heartbeat.Chat/KMA. Once you're ready to upgrade your plan, use code KMA30 for 30% off. P.S. Want to be a community member before creating your own? Join the Kiss My Aesthetic community there today at App.Heartbeat.Chat/kissmyaesthetic/invitation?code=2FEB4G. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

• Kiss My Aesthetic Facebook Group
• Instagram
• Tik Tok

----------------------- -- COFFEE -- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -- ZENCASTR -- This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma . -- AUDIBLE -- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard