Today I am talking with Justin Roff-Marsh, the author of, The Machine: A Radical Approach to the Design of the Sales Function.  And guys, it truly is pretty radical.  

Justin is also the founder of Ballistix, a consulting firm that builds and re-engineers sales environments from the ground up.  

He's been doing this for 15 years plus and he's been building more efficient sales functions to help companies, really just grow.  Dominate their market.  And the work that he's done is called, “Sales Process Engineering”.  

In our chat today, we're going to go over what exactly Sales Process Engineering is and why it's so important for property management entrepreneurs. Justin walks us through what this looks like in practice, from the organizational structure to compensation.

Justin tends to work with larger organizations, but what we are talking about could not be more relevant to the property management industry and I’m so excited that Justin has come on the show with us today.