In this episode of The FMCG Guys, we are joined by Salomon Tenenbaum, Global Head of CPG Partnerships & Ad Sales at Wolt, to explore how Q-Commerce has evolved from hype to a true growth driver for brands. Wolt, the Finnish-born delivery platform now part of DoorDash and active in 30+ markets, is expanding from food delivery into grocery, retail and FMCG partnerships. Salomon shares his unconventional career journey and explains why quick commerce is not just about speed, but about data, distribution, and activation working together. We dive into the untapped potential of the channel, the role of retail media, and how FMCG leaders can break silos to unlock value.

Tune in to hear about:

• Salomon's unique career journey from investment banking and travel retail in Asia, to Delivery
• Why Q-Commerce offers untapped potential for both conversion and consumer engagement
• Distribution vs. activation: why getting fundamentals right matters before flashy campaigns
• How near-instant shopper and basket data creates new opportunities for FMCGs
• The importance of aligning global and local teams, agencies, and distributors

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Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian