The precise definition and composition of a customer experience (CX) strategy has proven elusive for many business leaders. Getting it right is essential, though, as the CX strategy plots how a business will execute on its CX vision, helping it achieve its business goals. In this episode we're joined by Principal Analyst TJ Keitt to discuss CX strategy creation's prerequisites, core components, and key considerations.

Click the titles below for more on this topic:

CX Strategy Essentials

The Forrester CX Strategy Development Template

The Forrester CX Strategy Assessment Tool