This week, Traci sits down with Brett Hoogeveen, co-founder of Better Culture, to pull apart what culture actually is, why perks and benefits aren't it, and what organizations can do right now to build something that lasts.

Brett shares the philosophy behind Better Culture's 20 Tenets of Culture, a research-backed framework built around the attitudes and behaviors that define high-performing, healthy teams, this episode gives you a practical, no-fluff roadmap for making culture something your whole organization actually feels.

What We Cover:

• Culture is invisible, and that's exactly why we keep getting it wrong

• Foosball tables aren't culture (neither are your benefits)

• The iceberg problem: what's lurking beneath your company's surface

• Pride, appreciation, and investment, the three questions worth measuring

• Why recognition events miss the point and what to do instead

• The 20 Tenets of Culture and why "be coachable" comes first

• Assume positive intent: the two words that dissolve workplace drama

• Bottom-up culture building and how to reach every employee, not just leaders

• Why your core values might be doing absolutely nothing

• The Culture Kickstarter Pack, a free tool to get your team started

FREE GIFT: Visit betterculture.com/HRTraci to download Brett's free Culture Kickstarter Pack, which includes self-assessments, coaching videos, and team exercises built around two of the 20 Tenets of Culture.

Connect with Brett Hoogeveen: LinkedIn: Brett Hoogeveen | betterculture.com | The Better Culture Podcast

Connect with Traci here: https://linktr.ee/HRTraci

Disclaimer: Thoughts, opinions, and statements made on this podcast are not a reflection of the thoughts, opinions, and statements of the Company by whom Traci Chernoff is actively employed.

Please note that this episode may contain paid endorsements and advertisements for products or services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.