Today Allee did not come to PLAY on this episode and dropped FIRE for all our entrepreneurs on all things marketing here today. We start with a 10,000-foot view perspective. Allee gives us one of the most pinpointed and easy-to-understand definitions of marketing that will probably make your jaw drop and a million ideas explode in your brain on what to do in your business. She then discusses some of the biggest mistakes she sees entrepreneurs making in their marketing (and how to avoid or fix them in your own business!).

As if that weren't enough, we then dove even deeper and more tactical by walking through how to know exactly where to focus your time and energy in your marketing right now. Because let's be real, there are a million and one opportunities or "must do" options facing you today… so how do you narrow those down and focus on what's right for you, your business, and your customers.

Allee gives tangible steps on how product shop owners can handle customers abandoning carts, and how service-based owners can stop getting ghosted. She also covered identifying your ideal customer so you know EXACTLY who you're talking to, and so much more. It's seriously so packed it's unreal.

Plus the last like 10 minutes we asked Allee what the best and worse parts of working for us are and….. There's tea spilled. It's hysterical.

Show notes: https://theheartuniversity.com/266-breaking-down-marketing-to-build-a-wildly-successful-business-with-allee-cyrus

Lightroom Editing Challenge: www.theheartuniversity.com/challenge

Lunya: www.lunya.co

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Episode 113

A Game Plan for Life by John Wooden

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www.rightupyourallee.com

www.malibumedia.co

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