Customer experience (CX) leaders who would like to become insights driven need to familiarize themselves with the different techniques that analysts and data scientists apply to data. In this episode we're joined by VP, Principal Analyst Brandon Purcell to discuss Forrester’s periodic table of insights, which highlights 20 of the most common analytical approaches for deriving insights and groups them based on the purpose of the insight. CX leaders can use it to take stock of their current analytical efforts and identify opportunities to combine existing techniques to fill gaps or amplify impact.

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Introducing Forrester's Periodic Table Of Insights