Five years ago, In The LOOP started with an iPhone, a truck seat, and a simple desire to tell stories that mattered. Today, it’s grown into a platform with over 250 episodes, a loyal community, and a new chapter as part of the Cowboy Channel.

In this solo reflection episode, In The LOOP Podcast host Jordan Jo looks back on the journey — from the early days of breakaway roping’s professional rise to the moments, conversations, and people that shaped the heart of the show. She shares how rodeo opened doors, introduced lifelong friendships, and ultimately laid the foundation for a podcast rooted in storytelling, curiosity, and faith.

Jordan Jo also pulls back the curtain on what’s ahead. As 2026 begins, In The LOOP is entering a more intentional season — one focused on deeper, wiser conversations and the pursuit of bold goals within the Western industry. This year’s episodes will center on women who are building, leading, competing, and evolving — both inside and outside the arena — alongside the men who support, challenge, and champion them.

From navigating identity and leadership to building businesses, making hard decisions, and celebrating wins we don’t talk about enough, this episode sets the tone for what’s next: honest dialogue, courageous questions, and conversations that matter.

If you’ve been here since the beginning — or you’re just joining — this episode is an invitation to step into the next chapter together.

🎧 Tune in, subscribe, and get ready — because 2026 is about being intentional, bold, and officially In The LOOP. 

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In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

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New Episodes Every Friday @ 9a ET on Rodeo Live YT

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