Today we’re going to talk about making the most of your customer data to benefit both your customers, your employees, and business outcomes. Brands know customer data is one of their most valuable assets, but many continue to struggle to put it to good use. In fact, more than 50% of decision-makers at enterprise companies believe they’ll lose revenue due to their customer data challenges.To help me discuss this topic, I’d thrilled to welcome Barry Padgett, CEO of Amperity, a leading enterprise customer data platform.Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Today we’re going to talk about making the most of your customer data to benefit both your customers, your employees, and business outcomes. Brands know customer data is one of their most valuable assets, but many continue to struggle to put it to good use. In fact, more than 50% of decision-makers at enterprise companies believe they’ll lose revenue due to their customer data challenges. To help me discuss this topic, I’d thrilled to welcome Barry Padgett, CEO of Amperity, a leading enterprise customer data platform. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about making the most of your customer data to benefit both your customers, your employees, and business outcomes. Brands know customer data is one of their most valuable assets, but many continue to struggle to put it to good use. In fact, more than 50% of decision-makers at enterprise companies believe they’ll lose revenue due to their customer data challenges.To help me discuss this topic, I’d thrilled to welcome Barry Padgett, CEO of Amperity, a leading enterprise customer data platform.Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="noopener noreferrer">megaphone.fm/adchoices</a>

#269: When Customer Data Benefits Customers, Employees, and the Business, with Barry Padgett, CEO of Amperity

Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.
The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.

Business

Marketing

Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.

Share #269: When Customer Data Benefits Customers, Employees, and the Business, with Barry Padgett, CEO of Amperity

Sign up to save your podcasts

#269: When Customer Data Benefits Customers, Employees, and the Business, with Barry Padgett, CEO of Amperity

#269: When Customer Data Benefits Customers, Employees, and the Business, with Barry Padgett, CEO of Amperity

More shows like The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

Planet Money

Pivot

WSJ Tech News Briefing

The Daily

Narcissist Apocalypse: Patterns of Abuse

The Journal.

Fiction - Comedy Fiction

The Prof G Pod with Scott Galloway

Hard Fork

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

The Delighted Customers Podcast with Mark Slatin

The Innovation Agility Podcast

Prof G Markets

Rooted in Wellness with Mona Sharma

The Composable Roadmap with Chad Solomonson

Leadership Reads: Articles on the Go

Listen & Lead: Team Articles in Your Ears

Management Mastery: The Human Side of Business